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Southern Foods

Hicks Brisket

Hicks Smoked Meats: Quality, Craftsmanship, and a Whole Lot of Passion

By | Beef, Catering, Gluten Free, Meats, Pork, Poultry, Southern Foods

When it comes to smoked meats, few names carry as much weight as Hicks Smoked Meats. A family-owned business built on a foundation of passion, craftsmanship, and an unwavering commitment to quality, Hicks has been perfecting the art of barbecue for decades. From feeding small-town church fundraisers to serving Fortune 500 companies and legendary figures like Sam Walton, the journey of Hicks Smoked Meats is as rich as the flavors they create. We sat down with founder and pitmaster and owner Darrell Hicks,  COO Rick Peterson, and Director of National Accounts Mark Lloyd to talk about what makes their products special and why chefs should be paying attention.

What Chefs Want: Hicks Smoked Meats has an incredible history. Can you tell us how it all started?

Darrell Hicks (Founder, Pitmaster & Owner): Well, you know, it kind of all started when I was growing up. We lived next to an 85,000-acre swamp down in Louisiana. I didn’t like to make the bed or sweep the floor, so I did the cooking. A lot of times, what we would catch in the swamp, that’s what we’d eat. My mother was a fantastic cook—she demanded excellence. My daddy ran a big meat locker, working with hogs and beef, and from the time I was about seven years old, I worked with him. One thing I picked up was that if you’re gonna do something, you do it right. That stuck with me.

I went on to college at LSU and then worked for John Deere. I always did a lot of cooking on the side—for churches, benefits, you name it. My dad had a seasoning that was just unbelievable, and I started using it. One thing led to another, and when I was in Arkansas, I built my first barbecue pit. Then I moved to Missouri and built a bigger one. Pretty soon, I was doing fundraisers, and then I entered a barbecue contest. First time out, I got second place—not good enough for me. I came back and started winning. After we took home the grand champion title at the Memphis in May World Barbecue Championship and the World Pork Expo, I knew we had something special.

That’s when I shifted to catering, feeding thousands at a time, including Sam Walton of Walmart fame. He told me straight up, “You need to get this stuff into the market.” And that’s exactly what we did.


WCW: Hicks Smoked Meats is known for its quality. What makes your products different from other smoked meats out there?

Rick Peterson (COO): We’d like to think we’ve set the bar for a lot of successful restaurants, caterers, sporting, and entertainment venues. Our products are all-natural, gluten-free, no MSG, and have our signature moisture, flavor, taste, and tenderness.

Darrell: And that quality is everything to me. When I visit the plant, the first thing I look at is the hickory wood. It better be so green that it’s got squirrel tracks on it! That’s what gives us the smoke profile that’s different from everybody else. We don’t use liquid smoke, and we don’t rush the process. The Boston Butt, for example, gets smoked for 11 hours. At midnight, they come in and throw another load of green hickory in because I want that good smoke all the way through. We buy the best Boston Butt you can buy, the highest premium cut, because if you don’t start with quality, you can’t finish with quality.


WCW: What kind of smoked meats do you offer that chefs should know about?

Darrell: We’ve got a lineup that makes me hungry just talking about it. Our Boston Butt is one of our bestsellers. We season it with our 100-year-old family blend of spices, smoke it for 11 hours, and then chill it immediately to retain all that moisture and tenderness. It’s perfect for dinner plates, sandwiches, or BBQ nachos.

Our hickory-smoked chicken leg and thigh quarters are another favorite. They’re seasoned with our award-winning blend and smoked until they’re juicy and tender. Then there’s our maple flavored bacon wrapped chicken thighs, boneless and skinless, with a maple glaze that’s a hidden gem. When I ran my restaurant, we sold 20,000 of these a year through the drive-thru alone!

And let me tell you about our honey butter-smoked turkey breast—it’s seasonal, but it’s one of the best products we’ve ever made. We take real boneless, skinless turkey breast (not that processed stuff), smoke it lightly, then give it two baths in real butter and honey. One company alone bought 600 of them last year, and they told me they have to have them again this year.


WCW: For chefs in restaurants, how easy is it to work with Hicks Smoked Meats?

Mark Lloyd (Director of National Accounts): Super easy. That’s the beauty of it—our meats are fully cooked, so chefs just heat and serve. It’s a great solution for restaurants that want to offer high-quality barbecue without the labor and time commitment of smoking meats in-house.

One of the biggest challenges in the back of the house today is finding skilled labor. With our products, you’re getting that same slow-smoked, competition-level flavor, but it’s ready to go. When a chef opens a bag of our smoked meat, they’re getting a consistent product every single time. It provides an exceptional canvas for chefs to craft their own menu creations with sauces, presentation and whatever their imagination inspires.

We’ve seen restaurants use our meats for everything from gourmet sandwiches to breakfast dishes like brisket hash or pulled pork eggs Benedict.


WCW: What’s next for Hicks Smoked Meats?

Darrell: We’re always working on new products. Right now, we’re playing around with smoked pastrami and smoked fried chicken. I’ve got a 17-ingredient seasoning blend that’s been in my family for over 100 years, and we’re always looking for new ways to use it.

But one thing that won’t change? Our commitment to quality. Whether we’re serving a small-town diner or a packed stadium, we make sure every piece of meat that leaves our kitchen is something we’d be proud to serve at our own table.


If you’re a chef looking for consistently great smoked meats without the hassle, Hicks Smoked Meats is ready to be your secret weapon in the kitchen. No fuss, no gimmicks—just real-deal barbecue, done right. Talk to your What Chefs Want customer advocate today to get your hands on some of the best smoked meats in the business.


Find these Hicks Products at What Chefs Want:

Smoked Boston Butt – #00453 (5 lb avg) #00452 (3/5lb case)

Smoked Beef Brisket Sliced – #00047 (2/5lb case)

Smoked Chicken Thigh – #82523 (2/5lb case)

Festive Flavors: Mardi Gras Menu Inspirations and Fish Fry Fun

By | Gourmet, Ham, Meats, Mustards, Oysters, Pork, Poultry, Rice, Seafood, Southern Foods, What Chefs Want

As the vibrant Mardi Gras season approaches, bringing joy, music, and colorful parades, it also marks the beginning of the Lenten Fish Fry season. These two celebrations share a rich tapestry of traditions, and what better way to commemorate them than by exploring the delicious world of Cajun and Mardi Gras-inspired cuisine? In this blog post, we’ll share some valuable tips for hosting the perfect Fish Fry or cooking up authentic Mardi Gras dishes. Laissez Les Bons Temps Rouler!

Fish Fry Season

Seafood Selection is Key

Opt for mild and flaky white fish varieties like cod, haddock, or swai. Their delicate texture allows them to absorb flavors and maintain moisture during frying. Choose fresh fish to ensure the best taste and texture. Look for clear eyes, vibrant skin, and a mild ocean smell. If using frozen fish, thaw it thoroughly before frying.

  • Wild Caught Cod Loin Skin Off – Frozen – 10 lb case (available in 5, 6, 7, and 8 oz portions) (Item #48329, 48330, 48331 & 48332)
  • Swai – Skin Off – Frozen – 15 lb case (available in 5,7, and 9 oz portions) (Item #48307, #48308 & #22950)

Want to get a little more out of the box? Include oyster or shrimp po boys for a fish fry twist that your patrons never knew they needed!

  • Mariblu Shrimp – Available in peeled, deveined, tail on and tail off, in a wide variety of sizes. Search Mariblu to see all our offerings.
  • Shucked Oysters – wild caught in Chesapeake Bay – Gallon (item #48218)

Perfectly Battered and Breaded Seafood

For a classic fish fry batter, combine flour, cornstarch, baking powder, salt, and spices. Experiment with adding herbs like parsley or dill for an extra flavor boost. For a light and crispy texture, consider using a beer batter. The carbonation in beer creates a bubbly, airy batter. Mix beer with flour, salt, and spices for a delicious coating. Or, try a tempura-style batter for an incredibly light and crispy result. Use a mixture of flour, cornstarch, baking powder, and ice-cold water. Dip the fish in the batter just before frying.

The key to the perfect fry is all in the temperature and the timing. Maintain the right oil temperature. The ideal range is around 350-375°F (175-190°C). Too hot, and the fish may burn; too cool, and it can absorb too much oil. Fry the fish in small batches to avoid overcrowding. The cooking time will depend on the thickness of the fillets. Typically, it takes 3-5 minutes per side for a golden-brown finish. And remember, serve the fried fish immediately for the best taste and texture!

Or, without the added step of creating your own batter, achieve the perfect crispy texture with our Cod Battered and Oyster Breaded Frozen options. These products make the frying process a breeze, allowing you to focus on creating a memorable dining experience.

  • Battered Cod – Dipped in a tasty beer batter coating made with real Corona beer – 2-3 oz portions – 10 lb case – (Item #22033)
  • Breaded Oysters – 5/2 lb cases (Item #48441)

Let’s Take it Beyond the Ordinary

Citrus Zest in the Batter: Add a burst of freshness to your batter by incorporating citrus zest, such as lemon or orange. The citrusy notes cut through the richness of the fried fish, providing a vibrant and unexpected flavor.

Dill Pickle Juice Marinade: Before coating the fish in batter, marinate it in dill pickle juice for an hour. The acidity and subtle dill flavor will enhance the taste of the fish and add a unique twist to the traditional fish fry.

Beer and Mustard Dip: Prepare a tangy dip by combining beer and Zatarain’s Creole Mustard. This unique dipping sauce complements the fried fish with a zesty and slightly spicy flavor.

  • Zatarain’s Creole Mustard – It is a coarse, stone ground mustard with a uniquely vibrant flavor (Item #95110)

Coconut and Curry Infusion: Incorporate tropical flavors by adding shredded coconut and curry powder to your batter. This unexpected combination transports your fish fry to a new level of exotic deliciousness.

Mardi Gras Menu Magic

Gumbo

Gumbo is a hearty and flavorful stew that originated in Louisiana, particularly among the Creole and Cajun communities. It is a staple of Southern cuisine, known for its rich, complex flavors and diverse mix of ingredients. Gumbo is often considered a symbol of Louisiana’s culinary heritage and cultural diversity.

Gumbo can include a variety of proteins, such as andouille sausage, crawfish, catfish, shrimp, oysters and/or chicken. The combination of meats and seafood contributes to the dish’s depth of flavor. Similar to the French mirepoix, the holy trinity is a key flavor base in gumbo, consisting of onions, bell peppers, and celery. This aromatic trio forms the foundation of many Cajun and Creole dishes.

Add a twist to your gumbo by incorporating smoked okra and fire-roasted tomatoes. The smokiness from the okra and the depth of flavor from the tomatoes elevate the dish, creating a unique and delicious variation.

  • Louisiana Crawfish Tail Meat – Frozen – (Item #48371)
  • Harvest Select Catfish – Premium farm-raised frozen catfish from North Carolina (Item #48317)
  • Andouille Sausage – 12 lb case – (Item #00470)
  • Fresh Okra – (Item #20919)

Jambalaya

This one-pot wonder is a celebration of diverse ingredients and bold spices, creating a hearty and satisfying meal. Jambalaya is known for its unique combination of meats, seafood, vegetables, and rice, resulting in a dish that captures the essence of Louisiana’s cultural melting pot.

Similar to gumbo, jambalaya features a mix of proteins, and the holy trinity. The rice used in Jambalaya is typically 100% Louisiana Popcorn Long Grain Rice. The long-grain rice absorbs the flavorful broth and complements the variety of ingredients. Serve it hot, straight from the pot, for a true taste of Louisiana’s culinary heritage.

As you embark on a culinary journey inspired by the festive spirit of Mardi Gras and the Lenten Fish Fry season, let the traditions and flavors guide your menu. What Chefs Want offers a range of premium products to elevate your dishes and create an unforgettable experience for your guests. Celebrate with authenticity, savor every bite, and make this season a true feast for the senses!

  • 100% Louisiana Popcorn Long Grain Rice – 20 lb bag – 98338

Cajun Grits with Tasso

Cajun Grits with Tasso is a Southern classic that combines the creamy goodness of grits with the smoky, flavorful kick of Tasso ham. Tasso, a highly seasoned and smoked pork, enhances the traditional grits, a staple in Southern cooking.

Enjoy Cajun Grits with Tasso as a standalone dish for a comforting and filling meal or as a flavorful side alongside blackened seafood, chicken or other cajun-inspired dish.

Add a kick to this dish by incorporating diced jalapeños or a dash of hot sauce. The spiciness complements the smokiness of the Tasso, creating a dynamic and flavorful bowl.

  • Comeaux’s Cajun Hickory Smoked Tasso – (Item #96572)
  • Weisenberger Yellow Grits – Stone ground old fashioned grits (Item #92217)

* Some featured items may not be available in all regions. Please contact your customer advocate for substitutions or new menu ideas.

Springer Mountain Farms Chicken

By | Chef's Feed, Farm To Table, Local and Specialty, Meats, Southern Foods, What Chefs Want

Springer Mountain Farms is a family-owned business nestled in the hills of the Blue Ridge Mountains with over 50 years experience in raising chickens. We exercise great care in all that we do, and our dedication to providing our chickens with a quality of life and healthy diet results in a healthier, more delicious chicken for our customers.


All Springer Mountain Farms chickens are responsibly raised on a high quality diet of pesticide-free, American-grown grains, without antibiotics, hormones, steroids or animal by-products -EVER! We are certified by the American Humane Association as being the most humane possible with verified regular, independent audits of all farms and facilities.

Search Springer on our website or app to see available Springer Mountain Farms Chicken products.

For more information about Springer Mountain Farms check out their website here.

Item of the Day: Jalapeno Jack Cheese from Kenny’s Farmhouse Cheese

By | Cheese, Chef's Feed, Dairy, Gourmet Cheese, Hors d'oeuvre, Item of the Day, Products, Salads, Southern Foods, What Chefs Want

Jalapeno Jack Cheese from Kenny’s Farmhouse Cheese

Origin: Kenny’s (Austin, Kentucky)


Product Details: This monterey jack is speckled with medium-spiced red and green jalapeno peppers, giving just enough spice to the creamy original.


Producer Bio: Kenny’s Farmhouse cheeses are made by hand from raw cows milk – using purebred cows raised with no artificial hormones in Austin, Kentucky.

Item 91898 – 5 lb. block

Item of the Day: Noble Goat Feta Cheese from Noble Springs Dairy

By | Cheese, Chef's Feed, Dairy, Gourmet Cheese, Hors d'oeuvre, Item of the Day, Products, Salads, Southern Foods, What Chefs Want

Noble Goat Feta Cheese from Noble Springs Dairy

Noble Springs Feta is our version of the traditional Greek cheese. Our feta is aged in a brine before being packaged. It has a tangy and salty flavor and is a firm cheese that is great for crumbling. Our Feta is great in a Greek salad with fresh tomatoes, olives and onions, it can be used in a quiche or is a great salty complement to sweet watermelon salad.


From their website: “At Noble Springs Dairy we produce a variety of all natural farmstead goat cheeses. We also bottle and sell Grade A Fluid Goat Milk. Our goats are allowed to browse on our rolling pastures at their leisure. Our cheeses have a distinctive flavor that is due to the forage based diet and special care our animals receive. Here at Noble Springs Dairy, Dustin and Justyne have over 40 combined years of experience in providing exceptional care to dairy goats.” “Quality milk comes from healthy, happy animals. Our high quality milk is the most important ingredient in our cheese making process. All of our products are created at our farm, in our creamery, by us and from only the milk our goats produce. We gently pasteurize our milk in a small vat pasteurizer, this allows us to pasteurize our milk at145 degrees. Our milk is never mechanically homogenized.”

Item 91390 – 2 lb. pack

Item of the Day: Sequatchie Coppinger Cheese

By | Cheese, Chef's Feed, Dairy, Gourmet Cheese, Hors d'oeuvre, Item of the Day, Products, Salads, Southern Foods, What Chefs Want

Sequatchie Coppinger Cheese

A Southern take on the classic French Morbier, Coppinger is a semi-soft washed rind cheese with a striking layer of decorative vegetable ash in its center. The velvety elastic paste is savory with notes of fresh grass and smoked meats, making it ideal for the cheese plate or melted into any dish.


Pairs nicely with fruity lighter bodied reds such as Beaujolais Nouveau, malty ales and stouts, pickled vegetables, and charcuterie. Try it melted on a burger or as the ultimate grilled cheese. 

Item 91166 – 3.5 lb. wheel

Item of the Day: Buttermilk Cheddar from Sweetwater Valley Farm

By | Cheese, Gourmet Cheese, Hors d'oeuvre, Item of the Day, Products, Salads, Southern Foods, What Chefs Want

Buttermilk Cheddar from Sweetwater Valley Farm

Origin: Sweetwater Valley Farm (Philadelphia, Tennessee)


This buttermilk cheddar has the tangy snap of  buttermilk in a pleasantly smooth cheese.
Sweetwater Valley Farm, located in Tennessee’s dairy-rich Sweetwater Valley, offers a variety of award-winning high-quality cheddar cheeses made from their own cows.


Learn more here.

Item 91214 – 5 lb. block

Item of the Day: Chilean Sea Bass Portions

By | Chef's Feed, Farm To Table, Gourmet, Products, Seafood, Southern Foods

Chilean Sea Bass Portions

Did you know that before 1977 Chilean Seabass was known as Patagonian Toothfish? Marketers changed the name to make it more appealing, and gourmands learned that this white, flaky Codfish is delicious no matter what it’s called. Because of its high oil content, Chilean Seabass is versatile in the kitchen and remains one of the healthiest options for seafood. Wixter’s Chilean Seabass is exclusively sourced from producers that meet the highest international sustainability standards, this is extremely important for preserving wild stock of this deep-sea delicacy, which is caught along the continental shelves in the southern oceans.


In the bag: (2) 6 oz. Boneless, Skinless Case Pack Size: 12 x 12 oz. bag for 9 lb. case Country of Origin: USA Harvest Location: FAO Area 48 (Atlantic, Antarctic) Harvest Method: Wild Caught – Longline MSC Certification

Item 24132 – 9 lb. frozen case