May 08 2025
41
Fresh from Florida featuring fruits and vegetables grown in Florida

Fresh From Florida: Food Tastes Better When It Is Grown Closer to Home

By | Farm To Table, Fruit, Local, Local and Specialty, Vegetables, What Chefs Want

At What Chefs Want, we believe sourcing local isn’t just a trend. It’s a responsibility, an opportunity, and above all, a source of incredible flavor. We’re committed to connecting chefs with regional producers who are passionate about their craft. That’s why we’re proud to share this message from our partners at Fresh From Florida. Their mission aligns perfectly with ours: supporting local farms, boosting regional economies, and bringing your guests the freshest ingredients possible.

Welcome to Fresh From Florida.  We want to share with chefs the amazing assortment of fruit, vegetables, seafood, meat and other products, grown right here in Florida.  With 44,400 farms and ranches spread over 9.7 million acres, Florida has a reputation of producing a wide variety of fresh and tasty food. From plentiful fruit groves to vegetable crops, seafood and cattle, these farms, abundant waters and ranches provide Floridians with the opportunity to eat good and do good.

And that’s exactly what Fresh From Florida is all about: supporting local Florida farmers, helping to create jobs in our communities and of course, making sure you can share with your customers all the fresh flavors Florida has to offer. 

Fresh From Florida promotes Florida’s agricultural products through consumer marketing campaigns, partnerships with more than 100 grocers domestically and internationally and is an established presence at industry trade shows. 

We conduct annual brand awareness surveys to measure brand recognition and to understand what drives consumers to purchase products that carry the Fresh From Florida logo.  Not only is taste important for chefs, but information about consumer preference and logo recognition may encourage you to consider purchasing Fresh From Florida commodities for your menu. 

Fresh From Florida Brand Awareness Survey

  • 88% of consumers surveyed recognize the Fresh From Florida logo
  • 66% are willing to pay more for Florida-grown products
  • 79% of respondents said purchasing locally grown fresh produce is important
  • 69% of respondents said they always look for locally grown products

Top 4 reasons for buying Florida-grown produce

  1. Fresher
  2. Support Florida
  3. Support farmers
  4. Support local economy

At the heart of the marketing program is the sunny Fresh From Florida logo highlighting reliable Florida-grown commodities.  We leverage the logo to generate brand awareness with the goal of encouraging consumer purchases and spotlighting the importance of buying local and supporting Florida farmers. A comprehensive, year-round multi-media campaign targets key demographics to let consumers know what’s in season, how to use products in recipes, why Florida-grown commodities are the best and how to find them.  

Fresh From Florida is looking forward to developing a partnership with Florida’s foodservice outlets and chefs by increasing the demand for our Florida-grown commodities through B2B (restaurant to farmer) relationships and through farmer to foodservice distributor channels.  In addition, Fresh From Florida wants to extend the power of our multi-media marketing campaign to the South’s foodservice outlets & chefs.

Look for upcoming emails and information about Fresh From Florida as we build this partnership to offer the best of Florida flavors to your guests and at the same time support Florida farmers.  Choose fresh and remember, food tastes better when it is grown closer to home.

*** If you are in our Southern Region and want to check out what we have Fresh From Florida, click here to see our current Fresh From Florida list!

For more information, please contact:

Dan Murphy

Fresh From Florida

Florida Department of Agriculture & Consumer Services

Division of Marketing & Development

Daniel.Murphy@FDACS.gov

850-617-7327

Or

Palmer Linscott

Fresh From Florida

Florida Department of Agriculture & Consumer Services

Division of Marketing & Development

Palmer.Linscott@FDACS.gov

850-617-7343

Apr 24 2025
23

Grinding Grain the Old-Fashioned Way: Weisenberger Mill

By | Baking, Breads, Chef's Feed, Farm To Table, Gluten Free, Local, Staples, What Chefs Want

For chefs who care about quality, tradition, and local sourcing, few names carry more legacy than Weisenberger Mill. Nestled on the banks of the South Elkhorn Creek in Midway, Kentucky, this six-generation family mill has been producing flour, cornmeal, and grits since 1865. We sat down with Phil Weisenberger to talk about what makes their products different—and why that still matters in a professional kitchen.

Q: Weisenberger Mill has been around since 1865. How does that kind of long-standing tradition influence the way you work today?

Phil Weisenberger:
We don’t change much. Things stay the same in a good way. We’re pretty hands-on—we’re small, so we can watch all the little details: how we’re grinding, how we’re packaging.

We buy grain directly from farmers, bring it in, clean it, grind it, and package it. Nothing’s outsourced. It’s the old-fashioned way.

Q: That kind of attention to detail—how does it translate to quality and consistency?

Phil:
That’s one of our cornerstones. We really focus on consistent quality. Over the years, that’s something I’ve learned is incredibly important. If a chef orders from us today and again six months from now, it’s going to perform the same every time.

Q: What sets your products apart from mass-market options?

Phil:
Our grits are old-fashioned, not quick. They take a lot longer to make, but they have much better texture and flavor. And our cornmeal isn’t degermed like a lot of what you find in stores. Degerming makes it more shelf-stable, but it strips out nutrients and flavor.

We rely on product rotation. We don’t make massive batches and warehouse them. Orders come in a week ahead—we make them fresh and ship them out. That’s a big difference. Larger mills focus on making a lot and storing it. We focus on quality.

Q: Do you work directly with local farms?

Phil:
Absolutely. For example, we’ve been buying white corn from the same family farm for over 30 years—now we buy it from the grandson of the farmer my grandfather bought from. Most of our grain comes from within a 100-mile radius.

And beyond that, it’s all part of a bigger family operation. Many of the folks here have been with us for years. Same goes for our suppliers. Food and family go hand in hand—that’s what makes it work.

weisenberger grits

Q: Do you get feedback from chefs using your products?

Phil:
Most of our products go through distributors, like What Chefs Want, so we don’t always get direct feedback. But I save a lot of it in emails when I do hear it. I remember Alton Brown tweeted once about the best grits he’d ever had—he’d eaten at a restaurant in Nashville called Biscuit Love and wanted to know where they came from. They were ours.

When chefs put us on the menu, that’s really flattering. It’s an honor.

Q: You’ve been part of the mill your whole life—what keeps you going?

Phil:
I started working here when I was 12, during summer breaks with my dad. My brothers did too. When your name’s on the building, you feel a responsibility. It’s all hard work, but so is everything. You just have to choose your hard.

The best part is hearing from customers—stories like, “I remember coming here as a kid,” or, “Those grits made our Christmas dinner.” That makes it worth it.

Q: Anything else you want chefs to know?

Phil:
We’re easy to work with. If there’s an issue, we handle it fast. That matters just as much as the quality of the product. Also, we’ve been local before “local” was cool. We didn’t go chasing that—it found us. And we’re proud to be part of what chefs are doing in their kitchens.

Find these Weisenberger ingredients at What Chefs Want. Click your region below to see what is available to you, or search Weisenberger:

Apr 10 2025
25
Sustainable to-go for restaurants

NoTree® by World Centric: A Smarter Take on Takeout  

By | Catering, Chef's Feed, Grab & Go, Paper / To-Go, What Chefs Want

Chefs put their heart into every dish. But what happens when that dish goes out the door? Packaging matters—not just for presentation, but for freshness, functionality, and the message it sends about your restaurant. That’s where World Centric’s NoTree® Collection comes in.

Designed with chefs in mind, NoTree® cups and bowls offer a durable, compostable alternative to traditional food packaging. Made from FSC® certified bamboo fiber, these products deliver the performance you need—without the plastic, the waste, or the environmental guilt. Whether you’re serving up a piping hot latte, a comforting bowl of ramen, or a fresh grain bowl to go, NoTree® packaging is designed to handle it all.

What Makes NoTree® Different?

While most paper-based takeout containers rely on virgin tree fiber and petroleum-based linings, making them tough to even recycle, NoTree® paper is designed to break down and return to soil when composted.

  • Made from fast-growing bamboo – Unlike traditional paper products that rely on deforestation, NoTree® paper products use bamboo, a rapidly renewable resource that requires no replanting.
  • Lined with a bio-based compostable coating – Unlike petroleum-based coatings, which create toxicity and environmental pollution, NoTree® containers use a bio-based compostable lining made from plant sugars that resists grease and moisture buildup.
  • FSC® certified – This certification ensures that the materials used come from responsibly managed forests, helping to protect biodiversity and ecosystems.
  • 100% compostable – NoTree® paper products break down in industrial composting facilities, preventing unnecessary landfill waste and offering a sustainable end-of-life solution.

Performance Meets Sustainability

While sustainability is important, functionality is essential. NoTree® hot cups and bowls are designed to perform under pressure—whether it’s the heat of freshly brewed coffee or the moisture of steaming soup. They maintain structural integrity, resist leaks, and provide a premium feel that matches the quality of your culinary creations.

  • Hot Cups – Available in multiple sizes, these cups are sturdy, leak-resistant, and designed for everything from hot chocolate to craft lattes and teas.
  • Bowls – From hearty ramen to fresh poke bowls, NoTree® bowls are built to handle both hot and cold foods. They won’t turn soggy or lose their shape, ensuring that food looks and tastes its best from kitchen to customer.

A Better Choice for Your Kitchen—and Your Customers

Today’s diners expect more than just great food—they’re looking for restaurants that align with their values. Sustainability plays a growing role in purchasing decisions, and offering compostable, responsibly sourced packaging is an easy way to show your customers you care.

Restaurants across the country are making the switch, recognizing that small changes add up. By replacing plastic-lined cups and bowls with NoTree®, you’re reducing waste, minimizing plastic use, and making a meaningful environmental impact—all without sacrificing performance or presentation.

Doing More for the Planet

By choosing NoTree® products, you’re not just opting for compostable, eco-friendly packaging—you’re also supporting a company that’s committed to global change. World Centric donates 25% of its profits to grassroots organizations that are working on environmental and social issues around the world. These organizations are dedicated to protecting ecosystems, empowering communities, and creating lasting positive change.

Ready to Make the Switch?

When every detail counts, your packaging should reflect the same care and craftsmanship you put into your food. NoTree® makes it easy to serve up sustainability, without compromise.

Choose NoTree®. Choose compostables. Choose a better way to do takeout.

Click on the World Centric banner in your ordering app to view our full assortment, or click your location below to go right to your available selections of World Centric items!

Rockies Selection

South Selection

Central Selection

Mar 20 2025
28

Say Cheese! Why Restaurants Should Stock Up on Cheese Merchants’ Best

By | Charcuterie, Cheese, Dairy, Gourmet Cheese, Italian

Cheese is more than an ingredient—it’s a key player in unforgettable dishes. It’s what keeps diners coming back for that perfect bite of pasta, that unforgettable slice of pizza, or that Instagram-worthy cheeseboard. And when it comes to sourcing premium cheeses for your menu, Cheese Merchants has exactly what chefs want: quality, consistency, and a range of options that make every dish shine.

Shredded parmesan cheese from Cheese Merchants
Grated parmesan cheese from Cheese Merchants

A Cut Above: What Makes Cheese Merchants Special?

Cheese Merchants is a supplier that stands out from the rest. They specialize in high-quality aged Parmesan, Romano, Asiago, and other hard cheeses that are crafted to meet the high standards of professional kitchens. Cheese Merchants is one of the largest importers of Pecorino Romano in the world, bringing this bold, salty classic to chefs who demand the best.  Their cheeses are aged to perfection, expertly grated, shredded, or shaved to save you time, and packed for maximum freshness.

No fillers, no additives—just pure cheese that speaks for itself. And unlike some mass-produced cheeses that lose their character in processing, Cheese Merchants’ products maintain the deep, nutty, and robust flavors that chefs rely on to make their dishes pop.

Where Cheese Merchants’ Products Shine

Cheese Merchants’ lineup goes beyond just having a great Parmesan or Romano on hand. Their cheeses are workhorses in the kitchen, adaptable to a variety of menu items. Here’s where their cheeses can take your dishes from good to “can I get another order?”

1. Pasta Perfection

There’s no pasta dish that doesn’t benefit from the right cheese. Cheese Merchants’ aged Parmesan is a must-have for finishing pastas with a punch. Their Pecorino Romano is a staple for a proper Cacio e Pepe, while their Asiago adds depth to creamy Alfredo sauces.

2. Pizza That Brings Customers Back

Every great pizza needs a cheese that melts beautifully and delivers bold flavor. Cheese Merchants’ Parmesan add the perfect bite to your house-made tomato sauce, while their aged cheeses bring a complexity that balances out rich toppings. Plus, pre-shredded options save time without sacrificing quality.

3. Soups, Sauces, and More

From French onion soup with a cheesy, bubbling crust to a Caesar dressing that actually tastes like it was made in-house, Cheese Merchants’ products bring depth and authenticity. Their shaved Parmesan is a game-changer for topping everything from creamy risottos to crisp salads.

4. Next-Level Sandwiches and Burgers

Want a burger that stands out? A sprinkle of Asiago in the patty mix adds a savory boost. A finish of Parmesan crisps on a grilled cheese sandwich? That’s the kind of detail that makes your lunch menu a go-to.

steak with blue cheese from Cheese Merchants
Spaghetti with parmesan from Cheese Merchants
Risotto with gourmet cheese from cheese merchants
Brussels with parmesan cheese from Cheese Merchants

Time-Saving, Quality-Boosting Cheese

One of the best parts? Cheese Merchants understands the pace of restaurant kitchens. Their cheeses come in formats that reduce labor while keeping quality high. Pre-shredded, grated, and shaved options mean less prep work and more consistency, while their bulk packaging options are designed to keep your kitchen stocked without unnecessary waste.

Why Chefs Trust Cheese Merchants

  • Consistent Quality: Every wheel, block, and shred meets high standards for flavor and texture.
  • Aged for Maximum Flavor: No shortcuts, just great cheese that tastes the way it should.
  • Restaurant-Friendly Formats: Whether you need shredded, grated, or whole, they’ve got you covered.
  • No Unnecessary Additives: Just pure, high-quality cheese.

So, if your kitchen is serious about serving dishes that keep customers coming back, it’s time to stock up on Cheese Merchants’ best. Because when it comes to cheese, you don’t just want any Parmesan—you want the good stuff.

And that’s grate news for your menu.st real-deal barbecue, done right. Talk to your What Chefs Want customer advocate today to get your hands on some of the best smoked meats in the business.

Find these Cheese Merchant Products at What Chefs Want:

Asiago – 0.5 lb (Item #91441)

Asiago – 20 lb wheel (Item #91870)

Asiago (Item #91001)

Blue Cheese Crumbles – 5 lb bag (Item #91162)

Blue Cheese Crumbles – 4/5 lb case (Item #15407)

Feta – 2/8 lb case (Item #15430)

Feta – 8 lb (Item #91043)

Parmesan – Shaved – 4/5 lb case (Item #15453)

Parmesan – Shaved – 5 lb bag (Item #96542)

Parmesan – 19 lb avg wheel (Item #91872)

Parmesan – Grated Fresh – 5 lb bag (Item #91272)

**Items may not be available in all regions

Feb 27 2025
28
Hicks Brisket

Hicks Smoked Meats: Quality, Craftsmanship, and a Whole Lot of Passion

By | Beef, Catering, Gluten Free, Meats, Pork, Poultry, Southern Foods

When it comes to smoked meats, few names carry as much weight as Hicks Smoked Meats. A family-owned business built on a foundation of passion, craftsmanship, and an unwavering commitment to quality, Hicks has been perfecting the art of barbecue for decades. From feeding small-town church fundraisers to serving Fortune 500 companies and legendary figures like Sam Walton, the journey of Hicks Smoked Meats is as rich as the flavors they create. We sat down with founder and pitmaster and owner Darrell Hicks,  COO Rick Peterson, and Director of National Accounts Mark Lloyd to talk about what makes their products special and why chefs should be paying attention.

What Chefs Want: Hicks Smoked Meats has an incredible history. Can you tell us how it all started?

Darrell Hicks (Founder, Pitmaster & Owner): Well, you know, it kind of all started when I was growing up. We lived next to an 85,000-acre swamp down in Louisiana. I didn’t like to make the bed or sweep the floor, so I did the cooking. A lot of times, what we would catch in the swamp, that’s what we’d eat. My mother was a fantastic cook—she demanded excellence. My daddy ran a big meat locker, working with hogs and beef, and from the time I was about seven years old, I worked with him. One thing I picked up was that if you’re gonna do something, you do it right. That stuck with me.

I went on to college at LSU and then worked for John Deere. I always did a lot of cooking on the side—for churches, benefits, you name it. My dad had a seasoning that was just unbelievable, and I started using it. One thing led to another, and when I was in Arkansas, I built my first barbecue pit. Then I moved to Missouri and built a bigger one. Pretty soon, I was doing fundraisers, and then I entered a barbecue contest. First time out, I got second place—not good enough for me. I came back and started winning. After we took home the grand champion title at the Memphis in May World Barbecue Championship and the World Pork Expo, I knew we had something special.

That’s when I shifted to catering, feeding thousands at a time, including Sam Walton of Walmart fame. He told me straight up, “You need to get this stuff into the market.” And that’s exactly what we did.

WCW: Hicks Smoked Meats is known for its quality. What makes your products different from other smoked meats out there?

Rick Peterson (COO): We’d like to think we’ve set the bar for a lot of successful restaurants, caterers, sporting, and entertainment venues. Our products are all-natural, gluten-free, no MSG, and have our signature moisture, flavor, taste, and tenderness.

Darrell: And that quality is everything to me. When I visit the plant, the first thing I look at is the hickory wood. It better be so green that it’s got squirrel tracks on it! That’s what gives us the smoke profile that’s different from everybody else. We don’t use liquid smoke, and we don’t rush the process. The Boston Butt, for example, gets smoked for 11 hours. At midnight, they come in and throw another load of green hickory in because I want that good smoke all the way through. We buy the best Boston Butt you can buy, the highest premium cut, because if you don’t start with quality, you can’t finish with quality.

WCW: What kind of smoked meats do you offer that chefs should know about?

Darrell: We’ve got a lineup that makes me hungry just talking about it. Our Boston Butt is one of our bestsellers. We season it with our 100-year-old family blend of spices, smoke it for 11 hours, and then chill it immediately to retain all that moisture and tenderness. It’s perfect for dinner plates, sandwiches, or BBQ nachos.

Our hickory-smoked chicken leg and thigh quarters are another favorite. They’re seasoned with our award-winning blend and smoked until they’re juicy and tender. Then there’s our maple flavored bacon wrapped chicken thighs, boneless and skinless, with a maple glaze that’s a hidden gem. When I ran my restaurant, we sold 20,000 of these a year through the drive-thru alone!

And let me tell you about our honey butter-smoked turkey breast—it’s seasonal, but it’s one of the best products we’ve ever made. We take real boneless, skinless turkey breast (not that processed stuff), smoke it lightly, then give it two baths in real butter and honey. One company alone bought 600 of them last year, and they told me they have to have them again this year.

WCW: For chefs in restaurants, how easy is it to work with Hicks Smoked Meats?

Mark Lloyd (Director of National Accounts): Super easy. That’s the beauty of it—our meats are fully cooked, so chefs just heat and serve. It’s a great solution for restaurants that want to offer high-quality barbecue without the labor and time commitment of smoking meats in-house.

One of the biggest challenges in the back of the house today is finding skilled labor. With our products, you’re getting that same slow-smoked, competition-level flavor, but it’s ready to go. When a chef opens a bag of our smoked meat, they’re getting a consistent product every single time. It provides an exceptional canvas for chefs to craft their own menu creations with sauces, presentation and whatever their imagination inspires.

We’ve seen restaurants use our meats for everything from gourmet sandwiches to breakfast dishes like brisket hash or pulled pork eggs Benedict.

WCW: What’s next for Hicks Smoked Meats?

Darrell: We’re always working on new products. Right now, we’re playing around with smoked pastrami and smoked fried chicken. I’ve got a 17-ingredient seasoning blend that’s been in my family for over 100 years, and we’re always looking for new ways to use it.

But one thing that won’t change? Our commitment to quality. Whether we’re serving a small-town diner or a packed stadium, we make sure every piece of meat that leaves our kitchen is something we’d be proud to serve at our own table.

If you’re a chef looking for consistently great smoked meats without the hassle, Hicks Smoked Meats is ready to be your secret weapon in the kitchen. No fuss, no gimmicks—just real-deal barbecue, done right. Talk to your What Chefs Want customer advocate today to get your hands on some of the best smoked meats in the business.

Find these Hicks Products at What Chefs Want:

Smoked Boston Butt – #00453 (5 lb avg) #00452 (3/5lb case)

Smoked Beef Brisket Sliced – #00047 (2/5lb case)

Smoked Chicken Thigh – #82523 (2/5lb case)

Jan 29 2025
28

Stay ‘Phocus’ed: The Beverage Boost Your Menu Needs

By | Beverages, Coffee Shop, Grab & Go, Sparkling Water, Staples

Looking for a beverage that keeps your customers coming back without cutting into your current sales? Meet Phocus — the sparkling water with a kick of clean energy. We sat down with John Mittel, co-founder of Phocus, to learn what makes this drink a standout choice for restaurants, coffee shops, and grab-and-go spots.

WCW: John, what inspired you to create Phocus, and how did your background play a role in developing the product?

John Mittel: Honestly, it came out of necessity. I was in med school, needing an energy boost, but I didn’t like coffee or sugary energy drinks. One day in the library, I thought, “Why isn’t there caffeine in water?” That idea led to Phocus. I also wanted something guilt-free—no sugar, no sweeteners—and something you wouldn’t feel awkward carrying around the office. Plus, in hospitals, seeing rising rates of obesity and diabetes made me think we needed better options. Phocus has as much caffeine as a cup of coffee but without the crash, thanks to L-theanine. It was about creating a drink that people could feel good about drinking more than once a day.

WCW: Speaking of L-theanine, what makes it such a game-changer in your drinks?

John: L-theanine is an amino acid found in tea that promotes relaxation. When paired with caffeine, it smooths out the jitters and anxiety that caffeine can cause. So, you get that energy and focus without feeling wired. This combo makes Phocus easy to drink—even for people sensitive to caffeine—because it delivers a clean boost without the negatives. It’s that balance that gives Phocus its drinkability, making it possible to have more than one in a day without feeling over-caffeinated.

WCW: Why is Phocus such a great fit for restaurants and grab-and-go setups?

John: We shine in fast-casual spots, coffee shops with seating, and anywhere that sees an afternoon slump. Coffee rules the morning, but between 11 a.m. and 3 p.m., people look for something different. That’s where Phocus fits in. Customers who might not want another coffee or a sugary drink reach for Phocus instead. We’ve also noticed that locations with seating areas sell more Phocus—people working or studying want that second drink, and Phocus is perfect for that. We’ve even seen success in golf courses and country clubs where customers are looking for something refreshing and energizing without alcohol.

WCW: How does Phocus complement the trend toward healthier, non-alcoholic options in restaurants and bars?

John: Phocus is a great alternative for anyone seeking a non-alcoholic, zero-calorie option. While it isn’t typically used as a mixer in cocktails, it works perfectly in grab-and-go setups. We’ve also found success in golf courses and country clubs—especially in summer—where people want something refreshing but not alcoholic. Our core audience is typically college-educated women aged 30 to 65 and we’ve found success when Phocus in offered in locations near a fitness facility. Plus, Phocus appeals to people looking for a guilt-free, energizing drink that feels appropriate in professional or upscale environments.

WCW: Let’s talk flavors. What options do chefs and retailers have, and anything new coming soon?

John: We have seven core flavors: Blood Orange, Strawberry Kiwi, Lemon Lime—those are our top sellers—plus Grapefruit, Mixed Berry, Crisp Apple, and Peach. Taste is huge for us. If it doesn’t taste good, no one will buy it, no matter how healthy it is. We’re also planning to launch a new summer flavor soon and bring back some past favorites later this year. Seasonal flavors help keep things fresh for customers and give retailers something new to promote.

WCW: What feedback have you gotten from retailers & restaurants who stock Phocus?

John: The best feedback is that Phocus drives new sales without cannibalizing existing ones. For example, at a local coffee shop, sales data showed that kombucha buyers still bought kombucha, water drinkers still bought water, but Phocus brought in customers who otherwise wouldn’t have bought anything. It’s a value-add, not a replacement. Retailers love that it fills a gap without eating into their current offerings. We’ve even had store managers from Kroger calling us when we were out of stock because customers were buying Phocus by the case!

WCW: For chefs and restaurant owners considering adding Phocus, what would you say?

John: Phocus is a no-brainer for filling that afternoon gap. It’s perfect for customers looking for a refreshing, energizing drink that isn’t coffee or soda. Plus, the packaging looks great in a grab-and-go cooler. We’ve seen steady growth in every location where we’re placed. It’s simple: Phocus helps you sell more without hurting your existing sales. And it’s not just about sales—it’s about giving customers something they actually want but didn’t know they needed. It becomes that go-to choice for the second drink of the day.

WCW: That’s solid advice. Thanks for sharing, John!

John: Thanks for having me! I’m excited for more chefs and restaurant owners to see how Phocus can work for them.

Find these Phocus flavors at What Chefs Want:

Phocus Blood Orange Seltzer – #03604 (12 count case)

Phocus Crisp Apple Seltzer – #25958 (12 count case)

Phocus Grapefruit Seltzer – #03605 (12 count case)

Phocus Lemon Lime Seltzer – #24897 (12 count case)

Phocus Mixed Berry Seltzer – #25959 (12 count case)

Phocus Strawberry Kiwi Seltzer – #28611 (12 count case)

Jan 23 2025
28
celebrity goat cheese honey

Mariposa Dairy and Celebrity Goat Cheese: A Perfect Pairing of Artisan Craftsmanship and Distinctive Flavor

By | Cheese, Dairy, Gourmet, Gourmet Cheese, What Chefs Want

For chefs who demand the finest ingredients, Mariposa Dairy’s Celebrity Goat Cheese is a standout choice. This Ontario-based artisan producer is known for crafting high-quality, small-batch cheeses with unmatched flavor and versatility, making them a favorite in professional kitchens.

Mariposa Dairy: Crafting Quality in Every Bite

Mariposa Dairy has been a leader in artisanal cheese-making since 2001, sourcing fresh goat’s milk from nearby family farms and crafting their products with traditional methods. Their commitment to sustainable practices and local agriculture ensures every cheese reflects the authentic flavors of Ontario’s countryside while supporting the region’s dairy farmers.

Celebrity Goat Cheese: A Versatile Kitchen Star

Celebrity Goat Cheese is a game-changer for chefs. Its tangy, creamy texture is approachable yet distinct, perfect for creating memorable dishes. Use it as a rich base for sauces, a topping for flatbreads and pizzas, or crumble it over salads and roasted vegetables. Its mild sweetness and refreshing tartness pair effortlessly with fruits, honey, and nuts for elevated cheese boards or desserts. Available in logs and crumbles, Celebrity Goat Cheese offers flexibility for chefs looking to experiment with flavor and presentation.

Why Chefs Love Celebrity Goat Cheese

  • Approachable Flavor: Smooth and creamy with just the right amount of tang, it appeals to a broad range of palates.
  • Exceptional Quality: Made from fresh, local goat’s milk, free of antibiotics and growth hormones.
  • Versatility: Perfect for everything from pasta dishes to savory pastries and elegant cheese boards.

Craftsmanship Meets Sustainability

Mariposa Dairy’s commitment to quality extends beyond the cheese itself. They focus on sustainability with eco-friendly packaging and innovative farming practices, ensuring their products are as responsible as they are delicious.

Incorporate Celebrity Goat Cheese Into Your Menu

Chefs across Canada and beyond are turning to Celebrity Goat Cheese for its rich flavor and versatility. Whether you’re creating a bold entrée or a delicate appetizer, this cheese is the perfect addition to elevate your menu. Looking for inspo? Check out some recipes here!

Ready to add Celebrity Goat Cheese to your kitchen? Reach out to your customer to learn more about this exceptional ingredient that’s transforming dishes everywhere or see below for a full listing of varieties we carry.

Find these Celebrity Goat Cheese options at What Chefs Want:

Celebrity Plain Goat Cheese – #91439 (2.2 lb log)

Celebrity Plain Goat Cheese Crumbles – #91270 (2 lb) or #96537 (2/2 lb)

Celebrity Honey Goat Cheese – #91410 (4.5 oz log) or #91361 (12/4.5 oz logs) – Celebrity International brings the superb combination of fresh goats milk cheese and honey to your table. One drop of gold transforms a creamy cheese into an irresistible spread for everything from baguettes to bruschetta. Honey Goat Cheese is just as versatile as it sounds, and it adds a sweet buzz to an otherwise savory cheese tray.

Celebrity Herb & Garlic Goat Cheese – #91437 (4.5 oz log) – Roll creamy Canadian goat cheese in the classic Mediterranean blend of herbs and garlic and you have a delicacy that is welcome at any party. Herb & Garlic Goat is delicious spread on crackers or bread, and it can also be used as a filling or addition to hot dishes.

Celebrity Cranberry Goat Cheese – #91400 (4.5 oz log) or #91362 (12/4.5 oz logs)  – This chevre, perfect for the summer, is fresh and creamy with a slightly sharp and lightly acidic flavor. Made in Canada, this cheese has added a flavorful twist to the traditional goat log by topping it with cranberries and cinnamon. The tanginess of the cranberries, combined with the warm spiciness of cinnamon, creates a uniquely festive cheese that could not be more ideal for entertaining.

Nov 19 2024
28

Catelli Brothers: Veal and Lamb That’s Perfect for the Season (and Your Menu)

By | Grilling Essentials, Holiday, Meats, What Chefs Want

Hey chefs—fall and winter are here, and you know what that means: your diners are craving comfort, warmth, and those deep, rich flavors that make cold weather worth it. If you’re looking to build dishes that hit all the right notes, look no further than Catelli Brothers veal and lamb. With premium quality and unbeatable consistency, these proteins are just what you need to create those seasonal showstoppers. And here’s the best part: you can get them delivered fresh by the What Chefs Want team, right when you need them—daily, if that’s how you roll.

Why Catelli Brothers Should Be on Your Radar

Catelli Brothers isn’t just another meat supplier—they’ve been at this since 1946, setting the standard for high-quality veal and lamb. Their industry leading vertical integration means they oversee every part of the process, from raising the animals to packaging the final cuts, so you know you’re getting the best every single time.

Why Chefs Love Catelli Brothers Veal and Lamb

Let’s get real: when you’re working a line, you don’t have time to stress over inconsistent proteins or sourcing horror stories. Catelli Brothers gets it. That’s why they’re all about delivering products that make your life easier—and your food better.

  • Always Consistent: No surprises here—just veal and lamb that’s top-notch every time.
  • Humane Practices: Happy animals make better meat. It’s science (and ethics).
  • Options Galore: Need a bone-in rack of lamb? Or maybe some ready-to-cook veal cutlets? They’ve got your back.
  • Food Safety You Can Trust: Their SQF-certified facilities mean you’re getting products that are safe and high-quality.
  • Halal Certified: All Catelli lamb is Halal Certified.

The Traceability You Can Trust

When it comes to the meat you serve, knowing the story behind it matters. That’s why Catelli Brothers takes traceability seriously. Every step of their production process is monitored through an integrated supply chain, ensuring that you get products you can trust—whether it’s veal or lamb. With cutting-edge technology and stringent certifications, they’ve set the standard for quality, safety, and humane handling. From the farm of origin to the final cut, you can feel confident knowing exactly where your proteins come from and how they’re processed.

Bring Fall and Winter Comfort to Your Menu with Veal and Lamb

Let’s talk inspiration. Fall and winter are prime seasons for rich, hearty dishes that warm your customers from the inside out. Here are some killer ways to use Catelli Brothers’ veal and lamb to boost your menu this season:

1. Braised Lamb Shanks with Red Wine and Root Veggies

Slow-braise lamb shanks in a bath of red wine, garlic, rosemary, and root vegetables like carrots and parsnips. Serve it over creamy mashed potatoes or polenta for the ultimate comfort dish. Trust us, it’s what your customers didn’t know they needed.

2. Veal Osso Buco with Gremolata

Tender, fall-apart veal shanks cooked low and slow in a tomato-based sauce with white wine and aromatics. Finish it with a zingy gremolata of parsley, lemon zest, and garlic. Pair it with saffron risotto, and you’ve got a showstopper.

3. Lamb Ragu Pappardelle

Swap your usual beef ragu for ground lamb, cooked down with tomatoes, red wine, cinnamon, and a touch of nutmeg for a seasonal spin. Toss it with pappardelle and a generous shaving of pecorino. It’s the kind of dish that hugs you back.

4. Veal Chop Milanese

Lightly breaded veal chops, pan-fried until golden, served with a seasonal salad of arugula, shaved fennel, and blood oranges. It’s crispy, fresh, and ridiculously satisfying.

5. Herb-Crusted Rack of Lamb

Coat a rack of lamb with Dijon mustard, breadcrumbs, and fresh herbs like rosemary and thyme. Roast it until it’s perfectly pink inside and serve it with a silky butternut squash puree. Fancy? Sure. But approachable enough for any chef to pull off.

Why Catelli Brothers Products Shine in These Dishes

It’s not just the recipes—it’s the quality of the veal and lamb that makes these dishes sing. Catelli Brothers’ veal is tender and mild, perfect for rich sauces or quick cooking. Their lamb? It’s raised on open pastures and has that perfect balance of marbling and flavor. No off-putting gaminess, just pure, meaty goodness.

Don’t Forget the Details

Running a special or shaking up your menu for the season? Here are a few pro tips to make the most of Catelli Brothers’ proteins:

  • Highlight the Source: Customers love knowing their food has a story. Mention that your lamb comes from Colorado ranches and is USDA Choice Colorado lamb, or that your veal is humanely raised.
  • Pair with Seasonal Sides: Think roasted Brussels sprouts, caramelized onions, and anything with squash.
  • Play with Presentation: A rack of lamb looks stunning upright on a plate. Go ahead and wow them.

Add Catelli Brothers to Your Menu This Season

The fall and winter months are the perfect time to showcase the incredible flavor of veal and lamb—and Catelli Brothers has exactly what you need to make your menu shine. With the What Chefs Want team delivering it fresh and fast, you can focus on what you do best: creating dishes that keep your customers coming back for more. So go ahead, grab that lamb shank, or sear that veal chop. The season’s calling—answer it deliciously.

Oct 10 2024
27

Building Stronger Food Systems: How What Chefs Want Connects Chefs, Farmers, and Communities  

By | What Chefs Want

At What Chefs Want, we’re passionate about connecting chefs with the best local products and the stories behind them. Our Local Food Connection program is designed to help chefs make informed choices about where their food comes from, whether it’s by farm, location, or growing practice. By offering a platform that provides access to small and mid-sized farms and artisans, we ensure chefs can align their menus with their values, supporting local food systems while delivering exceptional dishes to their patrons. For chefs who care about sustainability and transparency, we’re here as a resource, a solution, and a partner, helping them bring the best of local to the table.

But our work doesn’t just benefit chefs—it’s also crucial for the farmers and producers who supply this incredible food. That’s where Lewis Hughes’ recent interview on the Hobby Farms Presents: Growing Good podcast really shines. Lewis shares how our Local Food Connection program empowers small-scale and mid-scale farmers by giving them access to larger wholesale markets through our partnership. This not only opens up new revenue streams for farmers but also strengthens the food system as a whole. By supporting local producers with the infrastructure and training they need to thrive, we’re helping create a food system that works for everyone—from the farm to the table.

This podcast is a great reminder of why it’s so important to connect local farmers with chefs who care about where their food comes from, and how, together, we’re building a more sustainable and resilient food community. Don’t miss it! Listen at the link below.

Listen Here

Interested in learning more about how to find Local products at What Chefs Want?

Oct 03 2024
27

What Chefs Want Unveils New Facilities in Atlanta and Nashville, Propelling Expansion Across the Southern United States  

By | What Chefs Want

What Chefs Want, a leader in the food service distribution industry, is thrilled to announce the grand opening of two new state-of-the-art facilities in Atlanta, GA, and Nashville, TN. These significant expansions will bolster the company’s capabilities and support its strategic growth throughout the southern United States, providing unparalleled service and product offerings to chefs and restaurateurs across the region. 

Dual Openings Mark a New Era of Growth 

In Atlanta, What Chefs Want has consolidated its operations into a cutting-edge 140,000-square-foot hub at 7895 Third Flag Parkway, Austell, GA 30168, uniting its recent acquisitions—Phoenix, Revere Meat Company, and Food Hub ATL—under one roof. This state-of-the-art facility offers an expanded selection of products, including fresh produce, freshly butchered meats and seafood, dry-aged beef, gourmet items, takeout packaging, pantry staples, and locally sourced goods. It serves as a key distribution center for the entire southern region, enabling enhanced logistical efficiency, faster delivery times, and a more cohesive service experience for customers. 

Meanwhile, the official ribbon-cutting ceremony for the newly constructed Nashville warehouse, located at 2832 White Creek Pike, Suite #200, was celebrated with an exclusive event that brought together customers, vendors, and industry leaders. This 50,000-square-foot facility is equipped with advanced logistics and distribution technologies, multi temperature zones and is designed to optimize efficiency and ensure the highest quality standards for the delivery of fresh produce, gourmet products, including proteins, seafood and artisan ingredients. 

“These new facilities in Atlanta and Nashville mark an exciting chapter for What Chefs Want as we expand our footprint and continue to innovate in the food service industry,” said Ron Turnier, owner and founder of What Chefs Want. “Our goal is to provide chefs with the highest quality products, unmatched service, and a seamless experience that helps them succeed. These strategic investments in infrastructure will allow us to better serve our customers and drive growth throughout the southern United States.” 

Atlanta Facility: A Hub for Regional Expansion 

The new Atlanta facility will serve as a critical hub for What Chefs Want’s expansion into the southern United States, enhancing the company’s ability to deliver its comprehensive product offerings to chefs and restaurateurs across Georgia, Florida, North Carolina, South Carolina, Alabama, Tennessee, and beyond. The consolidation of all operations under one roof enables improved logistical efficiency, faster delivery times, and a more cohesive service experience for customers. 

“This new Atlanta hub is a game-changer for us,” added Turnier. “It allows us to bring our full suite of offerings, from fresh seafood and meats to gourmet products, to a broader market. We’re excited to grow alongside our customers and support the vibrant culinary scenes across the South.” 

A Celebration of Innovation and Community 

The Nashville grand opening event offered guests a first-hand experience of the new facility, featuring: 

  • Exclusive Warehouse Tours: Attendees were given guided tours of the new warehouse, showcasing cutting-edge refrigeration and storage systems, as well as streamlined processes for order fulfillment and delivery. 
  • Product Showcases and Tastings: Vendors from across the country presented a diverse range of products, allowing guests to sample the latest culinary trends and discover new ingredients for their menus. 
  • Networking and Relationship Building: The event provided a unique opportunity for chefs, suppliers, and industry professionals to connect, share insights, and build lasting relationships within the culinary community. 

About What Chefs Want 

Established in 1996, What Chefs Want is a premier food service distribution company that delivers seven essential product categories to meet the diverse needs of chefs and restaurateurs. With a unique service model that includes daily delivery, split cases, no minimums, and 24/7 customer support, What Chefs Want provides an unmatched level of flexibility and reliability. Serving over 16,000 restaurants, What Chefs Want is dedicated to supporting local producers and revolutionizing food distribution throughout the industry.