extra virgin olive oil

Real Oil, Real Results: Why Chefs Are Turning to O-Med

By | Chef's Feed, Finishing Oil, Gourmet, Oils and Vinegars, Olive Oil, Vinegars

Chefs who know the difference between just olive oil and good olive oil are stocking O-Med. Why? Because when the product is grown, milled, and bottled with this much care, you don’t need to fake the flavor. We talked with Renée Forys, CEO of Venturus Foods, about what makes O-Med’s oils and vinegars different—and why they’re showing up in serious kitchens across the U.S.

Q: What is it that sets O-Med apart?

Renée:
“Well, the really interesting thing about O-Med is that they are fourth-generation growers… but they are also second-generation producers. They own the groves and they own the mill.

They own about 40,000 trees outside of Granada in Andalucía in southern Spain. The brother-sister team that own O-Med now— their father bought the mill. The mill was a really important part of the infrastructure in the region. The kids kind of challenged their father to rethink how the mill was set up. They said, ‘Let’s take a closer look. If we find any part of this mill that isn’t pristine, we rework it to meet our standards.’ And they did.

They ended up redesigning the entire system. No section of pipe is longer than about 12 feet. It’s completely demountable, so they can break it down, wash it, sanitize it, and put it back together quickly. That level of efficiency and hygiene is a huge part of what makes their oils so clean and consistent.

From the grove into the mill, time is of the essence. They really have control over that.”


Q: How does that control affect quality?

Renée:
“Because we own the groves and the mill. We do all the production exactly to our standards. We store it ourselves. We bottle it to order. And the owners of O-Med own half of Venturus Foods. So they also have control over the import into the United States.

All of those pieces together are the reason that we have the quality that we have, the availability that we have, and the market position in the United States.”


Q: Tell us about the varietals and how chefs should use them.

Renée:
“Arbequina, you’ll see it’s in a green bottle. It’s a bit more bright. Green apple, green banana—really bright notes. It’s perfect for fish, any kind of seafood, any kind of crudo. It’s incredible on your cheeses, salad, etc. It’s really good to finish things that maybe need a little bit more of a delicate touch.

Picual, it’s in the red tin, it’s robust, it’s more machismo. It’s fantastic on your high-value proteins. And on your tuna—phenomenal. The Picual is beautiful on roasted vegetables, anything coming off the wood fire grill. Also pasta, because the Picual holds up a little better to heat. It’ll hit that hot dish and be so fragrant. It’ll have a longer finish, whereas the Arbequina… it will have a slightly softer finish.”


Q: And what about your Molino La Condesa Extra Virgin Olive Oil?

Renée:
“We have a second label that we carry with you. It’s our bulk—Molino La Condesa. It’s a coupage. It’s a blend of Arbequina, Picual and Hojiblanca. The key difference for us is simply harvest time. The single varietals—the finishing oil—they’re in October. The coupage, everyday extra virgin, is typically late November. You get a little bit more mature fruit flavor and, of course, a better yield. So that’s how we get better value.

Molino is brilliant across the kitchen. It also has a high smoke point—about 375—so it’s perfect for sautéing, roasting, dressings. Olive oil cake, olive oil ice creams, everything.”


Q: And the vinegars?

Renée:
“The olive oil is from southern Spain, from Andalucía, outside of Granada. The vinegars are different—they’re in Catalonia, up near Barcelona.

We buy wine that could be bottled Spanish wine. We use this really old German method called Schützenbach. It’s really low, really slow, very consistent. That’s the reason we are able to produce a vinegar that’s very low in acidity—it’s about 6.4%—but it keeps all the characteristics of the underlying wine. Industrial vinegar takes about six hours. O-Med’s takes three weeks.

Our vinegars also have really beautiful color to them. Nothing looks oxidized or murky. Nothing is syrup-ized. We’re not cooking it down and adding sugars. There is some grape must in some of our vinegars. The Chardonnay and the Cabernet Sauvignon—they are aged in oak barrels for one year after they become vinegar.”


Q: Any unique products chefs should know about?

Renée:
“Our yuzu vinegar is very, very popular. We also have our yuzu oil, and both of those use Spanish-grown yuzu. We peel it and put it into the masher with the Arbequina olives to make the yuzu oil. The pulp is mixed with a little vinegar and grape must to produce the vinegar.

Our smoked oil—we take the pits from the olives in Andalucía. We send them to the humidor. He burns the pits, cools and filters the smoke, and passes it over sheet trays of our Arbequina extra virgin and bottles. We power our mill by burning pits. Homes in the region do the same thing. So this beautiful, dull smokiness is all around, and it’s got a really amazing olive oil essence to it.”


Q: What would a good entry point product be for chefs?

Renée:
“If it’s for finishing, it will be the one-liter Arbequina. For everyday use, it’s the five-liter Molino.”


Q: What’s the reaction from chefs when they taste it?

Renée:
“It’s taste it to believe it. The top restaurants in the world use our product. The places that these chefs love and respect use our products. It’s refreshing to have that available in regional markets, and it can only grow.

We have nine vinegars. We have three extra virgins. We have the yuzu. We have the smoked. Samples are readily available—just request them. We have little 40ml sample kits. Sometimes the chefs are like, ‘Oh, I love their vinegar,’ and they didn’t even know we had a rosé. Give them the whole breadth of everything we can offer.”


Q: Anything else chefs should know?

Renée:
“You have to pay good money for good extra virgin. You cannot cheapen out on it. Buying cheap, bad quality extra virgin olive oil is a bad decision. At that point, just buy a good quality canola and move on.”

If you’re looking for oils and vinegars that are treated like ingredients, not just commodities, O-Med should be in your kitchen. These aren’t mass-market products with a label stuck on. They’re grown with intention, milled under strict standards, and bottled with care by people who know exactly what they’re doing.

From the redesigned mill in Andalucía to the vinegar tradition in Catalonia, every step is built around doing things right. Not fast. Not cheap. Whether you’re reaching for your everyday bulk oil or finishing a dish with a bright Arbequina, O-Med gives you consistency and quality across the board.

These products aren’t trying to be trendy or dressed up. They’re rooted in family knowledge, clean farming, and a serious respect for the ingredient. No shortcuts. No mystery blends. Just real oils and vinegars that bring real flavor.

Taste it for yourself. Your guests will notice the difference.

See O-Med’s full line of ingredients in our CENTRAL region.

See O-Med’s full line of ingredients in our SOUTHERN region.

See O-Med’s full line of ingredients in our COLORADO region.

What Chefs Want Announces Agreement to Acquire Premier Produce to Strengthen Fresh Foodservice Offerings Across Central and South Florida. 

By | Chef's Feed, Company News, Produce, What Chefs Want

Louisville, KY and Dania Beach, FL — October 10, 2025 – What Chefs Want, a leading foodservice distributor known for its chef-driven model and full-service product offering, today announced it has entered into a definitive agreement with Premier Produce, a respected Florida-based distributor with deep roots in produce sourcing and service, pursuant to which What Chefs Want will acquire Premier Produce for an undisclosed amount. The transaction is expected to close in November 2025. 

Founded in 2009, Premier Produce has built a reputation as a critical channel partner for chefs and managed accounts, connecting over 3,100 customer locations to a broad network of growers and suppliers. With distribution centers in Dania Beach and Melbourne, plus cross-dock facilities in Jacksonville, Lakeland, Naples, and Key West, Premier Produce has established a strong footprint across Central and South Florida. 

“This is a powerful step forward for What Chefs Want,” said Ron Turnier, What Chefs Want Founder & CEO. “Premier Produce has long been recognized for its quality, scale, and strong customer relationships. Together, we’ll be able to provide even greater access to the freshest ingredients, supported by the technology, logistics, and high-touch service that both companies are known for.” 

Premier Produce’s offerings include a full range of fresh vegetables, fruits, dairy, and grocery items, with unmatched depth and breadth in Florida markets. The company’s weekly customer communications, extensive product knowledge, and strong partnerships with leading growers have made it the partner of choice for both independent restaurants and national chains. 

“Joining forces with What Chefs Want allows us to take the next step in our journey,” said Jim Chlebogiannis, President of Premier Produce. “Our team has always been committed to delivering quality and service, and now we can expand that mission with additional resources, expanded product categories, and the innovative tools that What Chefs Want brings to the table.” 

The acquisition reflects What Chefs Want’s continued growth strategy, expanding its network of distribution facilities across the South and Southeast while staying true to its promise of no minimums, split cases, and daily delivery—all designed to make chefs’ lives easier. 

Together, the companies will focus on seamless integration, ensuring that customers continue to enjoy the personalized service and quality they have always relied upon. Over time, customers will also gain access to expanded product lines, new technology platforms, and additional service areas, as these enhancements are thoughtfully rolled out to ensure the best possible experience.  

Advisors 

Clayton R. Hume PPLC is legal counsel to What Chefs Want. Rothschild & Co. acted as the financial advisor to Premier Produce and Patzik, Frank & Samotny Ltd. is legal counsel to Premier Produce for the transaction.   

About What Chefs Want 
What Chefs Want is a chef-focused foodservice distributor that delivers a full line of fresh produce, meat, seafood, dairy, gourmet, staples, and to-go items. With a commitment to flexibility, convenience, and service, What Chefs Want empowers chefs to focus on their craft while ensuring kitchens are stocked with everything they need, when they need it. 

About Premier Produce 
Premier Produce, headquartered in Dania Beach, Florida, has been serving chefs, resorts, country clubs, and foodservice establishments since 2009. Known for its longstanding grower relationships, efficient logistics, and customer-dedicated sales force, Premier Produce connects kitchens to the freshest ingredients with speed and precision. 

What Chefs Want advocates to get farm fresh foods into Kentucky schools

By | Local, Local and Specialty

Kentucky Department of Agriculture work multiple programs to connect local farmers with schools.

FRANKFORT, Ky. (Oct. 1, 2025) – For nearly 30 years the U.S. Department of Agriculture’s Department of Defense Fresh Fruit and Vegetable Program (DoD Fresh) has worked to increase access to farm fresh produce for school children through various funding sources.

Operating through a partnership between the USDA and the DoD Defense Logistics Agency, as well as the state distributing agencies in each participating state, DoD Fresh has programs in 49 states, including Kentucky, the District of Columbia, Puerto Rico, the Virgin Islands, and Guam. USDA does not impose a cap on the amount of USDA Foods entitlement used through this program and allocations may be changed on several dates throughout the year.

But even with the program, getting farm fresh products into schools can sometimes take an advocate. For Kentucky, that’s where What Chefs Want (WCW) steps in. As the state vendor for DoD Fresh, WCW delivers fresh, local fruits and vegetables to schools.

“Studies show farm produce from a local source has more nutrients than those that have to be shipped longer distances,” Kentucky Agriculture Commissioner Jonathan Shell said. “Healthier, more nutrient dense meals make for a child that is more focused, alert, and ready to learn. Partnering with What Chefs Want has allowed Kentucky schools to focus on nutrition closer to home, benefiting local farmers and school children alike.”

WCW, a family-owned foodservice distribution service created and headquartered in Kentucky, is one of the state’s dedicated partners for school nutrition. WCW works to help Kentucky and neighboring states’ schools procure fruits and vegetables from Kentucky farmers.

“Commissioner Shell and his team at the Kentucky Department of Agriculture have set the bar high – and we at What Chefs Want are responding with programs like none other in the United States,” said Anna Haas, WCW Local Food Program Director. “Together, we are ensuring more farmers, children, schools, and families across the Commonwealth can build a healthy farm to school economy through local food distribution.” 

WCW works with schools that want to divert some or all of their USDA Foods in Schools funds to the DoD Fresh program. Since the beginning of the 2025 school year, 504 Kentucky school locations have participated in the program, with 2,535 cases of Kentucky grown produce going to school cafeterias. By the end of October, at least 14 Kentucky farms and farmer aggregators will have participated including Barbour Farms, Barr Farms, Bosch Berries, Cornett Farm Fresh, Dennison Farms, Gallrein Farms, Goodin View Farms, Homegrown Direct, Kentucky Fresh Harvest, Mount Pleasant Acres, Stepping Stone Farm, Sustainable Harvest Farms, and multiple other family farms working under Farmers Alliance and H+H Farms. 

WCW provides a catalog of options for those schools including obtaining farm-fresh produce. Kentucky’s growing season from the first day of school in August through first frost in October allows for the purchase of farm-fresh favorites such as sweet corn, watermelon, red round tomatoes, grape tomatoes, cucumbers, zucchini, yellow squash, green bell peppers, yellow onions, and red onions.

For October and beyond, WCW will also add from Kentucky farms sweet potatoes, winter squash, apples, and greenhouse-grown strawberries.

Schools wanting to add additional items outside DoD Fresh can also receive in their deliveries Kentucky farmers’ frozen fruit, frozen sweet corn, school-approved salsas and marinara sauces plus local meat, dairy, eggs, and broadline goods.

“When students know they can eat local farm-raised food, it enhances and raises student participation, which we have at between 80 and 100 percent,” said Jack Miniard, Food Service Director for Harlan County Public Schools and Appalachian Challenge Academy. “The flavor cannot be beat when it’s packed fresh, delivered fresh, with that great quality.”

Last year, Kentucky schools spent about $7 million in funding with DoD Fresh. In the past, most of that product typically came from out of state, but WCW is working to provide local options for schools and keep that money with Kentucky farmers.

The DoD Fresh contract isn’t the only way school districts are purchasing local produce. The Kentucky Department of Agriculture is always working on ways to connect schools with local producers through KDA’s current Farm to School program.


To learn more about What Chefs Want and its local offerings, including for Schools, visit the What’s Local Now webpage at whatchefswant.com/local-food-now/ or email schools@whatchefswant.com.

To learn more about KDA’s Farm to School program, visit the Department’s website at kyagr.com/consumer/farm-to-school.html.


Compostable Favorites for Takeout: Fiber Plates & TPLA Cutlery

By | Catering, Paper / To-Go

Takeout doesn’t just need to travel well—it needs to impress. That’s why chefs across the country are turning to World Centric® compostable fiber plates and TPLA cutlery. Our molded fiber plates hold up to saucy dishes and look good doing it, while our plant-based cutlery gives guests the feel of traditional utensils without the plastic. These aren’t just eco-friendly options—they’re tools that let your food shine, from kitchen to customer.

Molded Fiber Plates: Strong, Sustainable, and Versatile

Made from unbleached plant fiber, these molded plates are designed to handle just about anything your kitchen serves up. Available in a wide range of sizes and shapes, they’re perfect for entrées, sides, and everything in between.

  • Durable & Heat Safe – Withstand liquids up to 220°F and are freezer friendly.

  • Compostable – Break down fully in commercial composting facilities, turning into healthy soil.

  • Sustainable – Made from annually renewable plant fibers, with no petroleum wax or plastic lining.

From saucy ribs to hearty salads, these plates keep your food secure while helping you meet sustainability goals.

Plant-Based TPLA Cutlery: Strong Enough to Reuse

Cutlery is often the trickiest part of making takeout eco-friendly, but World Centric’s TPLA cutlery delivers strength, reliability, and compostability all in one. Made from plant sugars and minerals, these forks, knives, and spoons feel just like traditional plastic but without the petroleum.

  • Durable & Reusable – Won’t snap mid-service.

  • Options for Every Operation – Available individually wrapped, in kits, or in bulk.

  • Compostable Wrappers – Even the cellulose wrapper is certified compostable.

  • Trusted Quality – Certified by NSF, a global authority on food safety and sustainability.

Plus, the signature teardrop-shaped opening lets your customers know they’re making a better choice for the planet.

What Compostable Really Means

When we say “compostable,” it’s not just a buzzword. Certified compostable products:

  • Break down into water, CO₂, and organic matter.
  • Fully disintegrate within 90 days in a commercial composting facility.
  • Leave behind no harmful residues.

    That means a smaller footprint for your business and a healthier planet for all.

Why It Matters for Foodservice

Sustainability isn’t just good for the earth—it’s smart business. The disposable foodservice products market is projected to grow 3.8% annually, reaching $33.2 billion by 2027, with sustainable products leading the way. Offering compostable options shows your customers that you care about their values, while keeping your business ahead of industry trends.

A Partner for People and the Planet

World Centric® isn’t just about products—we’re about impact. As a Certified B Corporation, we donate 25% of profits to grassroots social and environmental organizations around the world, while also accounting for the carbon emissions from production to delivery. Every purchase helps fund real change for people and the planet.


Ready to make your takeout more sustainable? Choose World Centric® fiber plates and TPLA cutlery—durable, certified compostable, and designed with both your business and the environment in mind.


Central Region – World Centric

Colorado Region – World Centric

Southern Region – World Centric

Fall’s Microgreen Magic: Fresh Origins Makes It Easy to Get Creative

By | Local and Specialty, Produce, Salads

Imagine sending out plates that spark curiosity the second they hit the table. Diners lean in, wondering what that punch of color is, or where that unexpected layer of flavor came from. You want ingredients that bring both freshness and consistency without complicating your prep. That’s exactly what Fresh Origins delivers with their lineup of microgreens, Petite® Greens, and edible flowers designed for professional kitchens.

Why Fresh Origins earns a spot on your menu

Fresh Origins has been perfecting microgreens, edible flowers, Petite® Greens, and specialty items since 1995, and they’re known across professional kitchens as “The Chef’s Toolbox.” Their sunny Southern California location offers year-round consistency and vibrant flavor, with many seeds that come straight from their farm, available only through them.

They take food safety seriously. They’re third-party certified via PrimusGFS under the Global Food Safety Initiative, with regular USDA-trained inspections. Their packaging improvements even extend shelf life by a few days while reducing waste, which works well for busy kitchen life.

Fall-friendly picks that work

There’s a lot to dig into—over 100 items available through What Chefs Want—but here are a few easy additions for fall and holiday menus that bring flavor, color, and a bit of crunch.

Micro Rainbow Mix™

This mix is like a quick win for chefs. A colorful blend of microgreens with bold textures and flavors that add both balance and brightness. Toss them over roasted meats, soups, or grain bowls to give dishes a fresh finish without extra prep.

Marigold Flowers

Edible flowers with a pop of golden color and a citrusy, slightly bitter note. Perfect for garnishing fall desserts, cocktails, or even rich braised dishes when you want to cut through the heaviness.

Chervil

Classic and subtle, with a delicate licorice flavor. It’s a chef’s friend when you need to layer herbaceous notes onto sauces, fish, or poultry. Plus, it plates beautifully with its feathery leaves.

Micro Basil

An all-time favorite with concentrated flavor in a tiny package. Think about how often basil fits into your menu. Now imagine it ready to use, no chopping, no bruising, just a punch of fresh flavor for pasta, pizza, soups, or seasonal small plates.

Shiso Green Leaf

Bright, citrusy, and slightly spicy. It pairs especially well with rich proteins like duck or pork, giving a refreshing counterpoint. It also looks striking wrapped around amuse bouche portions or small bites.

Squash Blossoms

An autumn classic. These edible flowers can be stuffed, fried, or even baked into savory pastries. They bring a nostalgic, comforting element to menus, especially during the holiday season.

Micro Hearts on Fire™

With vibrant red accents and a mild earthy flavor, these microgreens scream holiday plate presentation. Use them to add a pop of color on roasted meats or composed salads.

Mustard Petite Red Frill

Peppery with a beautiful ruffled red edge, this one fits neatly into fall salads or as a garnish on braised short ribs or beef dishes. It gives heat and visual texture without overpowering the plate.

Buzz Buttons™

These little yellow flowers are more than garnish. They pack a tingling, numbing sensation that gets people talking. Drop them on cocktails, tasting menus, or interactive dishes when you want guests to remember the experience long after the meal is over.

How chefs can put these products to work

Minimal prep, maximum impact

  • These microgreens, herbs, and flowers go straight from package to plate. No big prep drag, and they hold up well.

Trustworthy consistency

  • Daily harvesting, packed and shipped straight to What Chefs Want. You can count on freshness landing at your kitchen door.

Focus on servings that matter

  • Pick one standout and use it to add flavor and conversation without cluttering your backline roster.

Let the season guide you

  • Marigolds, basil, and chervil can complement hearty fall proteins or give brightness to rich, holiday-style menus.

Check out our offerings

With over 100 options, use your What Chefs Want ordering platform to see all the Fresh Origins options we have for our chefs.  Search “Fresh Origins” or follow the links below to see what is available in your region.

Central Region Fresh Origins

Colorado Region Fresh Origins

Southern Region Fresh Origins

Fresh Origins offers chefs real tools, not just garnish, for fall and beyond. Their microgreens, petite greens, flowers, and unique specialty items bring flavor, nostalgia, and visual pop, all with ease and reliability.

Why Local Matters to Our Chefs

By | Farm To Table, Local, Local and Specialty, Produce

Being in the food business for over 35 years, we’ve encountered lovers of local food across all sectors and walks of life, but the chefs we work with want local products for a few simple reasons. 

1. Our Chefs Want the Best Products.

Our chefs want ingredients that come from trusted sources and travel short distances. Procuring the freshest ingredients just harvested from nearby farms, ranches, fishing boats, dairies, and cheese caves, sets their dishes apart with incredible quality and unique storytelling opportunities. 

Like Snowville Creamery in Pomeroy, OH, whose buttermilk we take to Biscuit Love in Nashville, TN, to make those biscuits rich and fluffy. 

At Café 1485 in Newnan, GA, Chef Darin Richard raves about the breakfast sausage, chicken sausage, and andouille we bring from Heywood Provisions, a premium butchery in Marietta, GA.  Chef Darin says:

“It’s the only sausage I will use! We have a few recipes that rely on Heywood. Sausage gravy for biscuits, meat lovers’ omelets, and of course we form sausage patties for plates. I also love the smoked andouille.” 

These are the kinds of fresh superstar products our chefs pride themselves on offering. 

We offer the traceability and transparency that make our chefs confident they are serving the highest quality product to their diners. The stops along the way from farm to table are few, simple and handled with care. 

2. We Make Buying Local Easy.

Our Sales and Customer Service teams know local. They are equipped with quick info sheets and regularly updated product lists to reflect the seasonality of local offerings. That seasonality can make coordinating directly with farmers tricky, but it’s also one of the things that makes serving local ingredients so special and exciting for chefs and diners. 

Think about spring ramps, summer peaches, and fall heritage-breed turkeys or foraged mushrooms. Those are the local, seasonal specialties that get everyone excited about dining. But hitting the farmers markets every morning or calling around while you’re supposed to be in the kitchen just to track down these ingredients can be a big-time commitment. Making sure the vendors meet your needs consistently adds another layer of work. You need reliable, ready access to local ingredients. That’s where we come in.  

Our education-driven approach means we work with small and medium-sized producers to get their products to the spec of our chefs, helping them through crop planning, and brand development.  

That means when chefs log into our ordering platform, all they have to do is check the local list and click to pick. Simple as that. Learn how to search for local products on our ordering platform in the quick video below.

3. Our Chefs Care.

They eat too. They’re leaders in their communities. They want to support other local food businesses and invest in the economy where they live and work.  

They have personal commitments to sustainability, nutrition, responsible practices in the supply chain, and more. 

Just like many of the diners they serve, our chefs are values-driven, and when they cook with the local food we deliver, they’re proud of the impact they’re making. We help them reflect on and share that impact, by supporting them in tracking their local purchases for state Buy Local promotions and procurement commitments. We spotlight their efforts in shared marketing and messaging and share stories of partnerships between them and our farmers and food producers. 

University of Kentucky Dining is among our customers that have made local purchasing commitments. We work with them and other partners to help meet their goals.

Our chefs love local, and our Local Food Connection program makes sure they get it. 

If you want to learn more about the local products we offer, our local vendors, and our Local Food Connection program, check out our Local Food Now page

Brakebush Chicken: Experts in America’s Favorite Protein

By | Grilling Essentials, Hors d'oeuvre, Meats, Poultry, What Chefs Want

In today’s fast-paced foodservice environment, one trend that continues to dominate is the rising demand for protein. Consumers are increasingly prioritizing meals that are high in protein, whether for health, fitness, or simply flavor. And among all protein options, chicken is the top choice because it’s a staple that’s as versatile as it is beloved.

What’s Fueling the Protein Demand?

Protein has become more than just a nutritional buzzword; it’s a key driver of consumer choice. From fitness enthusiasts to families on the go, diners are seeking meals that deliver on both satisfaction and sustenance.

This shift is also being fueled by broader trends:

  • Health-conscious eating: Consumers are looking for leaner, cleaner meal solutions. In particular, people who are using GLP-1 weight loss medications (like Ozempic or Wegovy) are seeking high-protein foods to align with their health goals and maintain muscle mass.
  • Flexitarian lifestyles: While plant-based options are growing, many diners still prefer animal proteins like chicken for their taste and nutritional value.
  • Global flavor exploration: As consumers increasingly crave global flavors, protein fits perfectly into international cuisine-inspired dishes because culinary traditions from across the world heavily feature protein as the center of their dishes.

Why Chicken Still Rules the Roost

Chicken’s popularity isn’t just a passing trend. It’s a long-standing favorite that continues to evolve with consumer tastes. According to the National Chicken Council, chicken has been the most consumed protein in America for over three decades. Here’s why it remains a menu mainstay:

  • Versatility: Chicken is the infinite canvas for chefs – it works across cuisines, formats, and dayparts. From breakfast burritos to late-night wings, it’s an open invitation for creativity.
  • Health appeal: A nutritious staple that supports a healthy lifestyle, chicken is an excellent source of high-quality protein and is rich in B vitamins and minerals.
  • Comfort and familiarity: Chicken dishes evoke nostalgia and comfort, while still allowing room for innovation and trend-forward twists. With the inclusion of chicken, chefs can create meals that nourish the body and soul alike.

Whether it’s grilled, breaded, shredded, or sauced, chicken adapts to nearly any culinary concept, making it a must-have on modern menus.

Brakebush: A Century of Chicken Innovation

Behind many of the chicken dishes served across the country is a name that’s been trusted for generations: Brakebush. Founded in 1925, Brakebush has grown from a small Wisconsin poultry business into a national leader in chicken products for foodservice. For kitchens large or small, Brakebush has the chicken to suit any culinary need – from raw filets, tenders and chunks that allow for invention to par-fried or fully cooked varieties for quick preparation and consistent results.

What sets Brakebush apart is their unwavering commitment to quality, innovation, and partnership. As a family-owned company, Brakebush blends traditional values with forward-thinking solutions to help operators succeed in a competitive market. Their team of chicken experts works diligently on product innovation and food safety, while their culinary team and menu researchers give operators menu ideas to stay on top of ever-changing food trends.

The Future of Protein Is Chicken—and Brakebush Is Leading the Way

As consumer demand for protein continues to grow, chicken will remain a cornerstone of the American diet. And with Brakebush as a trusted partner, foodservice operators can confidently deliver the flavor, nutrition, and convenience today’s diners expect—today and into the future.

To see the full selection of Brakebush ingredients we offer, click here.

Hot Mandarin Marg Agave recipe

Pure Passion: Chantico Brings Chef-Friendly Agave to the Table 

By | Beverages, Gluten Free, Gourmet, Non-GMO, Staples, What Chefs Want

At What Chefs Want, we love bringing you stories of passion, innovation, and authenticity straight from the source. We recently sat down with David Cisneros, founder of Chantico Agave, to talk about his journey, inspiration, and what makes Chantico’s agave uniquely suited for chefs. 


What inspired you to start Chantico Agave? 

David Cisneros: 
My family has Spanish heritage dating back about 500 years. We moved from Spain to Mexico and later to New Mexico several hundred years ago. I’m have Spanish, Native Mexican and Native Pueblo ancestors. This diverse heritage deeply influences me.  

Professionally, we handled Cholula internationally through our export management company for about 25 years, building that brand from just another hot sauce into probably the coolest hot sauce around. Part of that success was giving the brand meaning. We saw a similar opportunity with agave, which was mostly just commodity agave. We wanted to create something meaningful and unique. Chantico is a thoughtful brand we’ve worked on for a long time. 

Chantico is single-origin Mexican agave. How do you source your agave? 

David: 
We have two ways of sourcing: estate-grown, owned by our partner supplier, and wild-grown agave, harvested sustainably by local jimadores.   It’s a renewable resource, grown naturally. Many cheaper agaves are watered down or mixed. With Chantico, chefs get 100% pure agave. We have a longstanding relationship with jimadores, supporting their families through special programs, because without the jimadores, there’s no agave. Sustainability isn’t just a buzzword for us, it’s real, and it’s important to support these communities. 

What’s the difference between your Raw and Wild agave syrups? 

David: 
Raw Agave has a kind of caramel, almost molasses flavor, appealing to a natural audience interested in raw foods. Wild Agave is lighter and delicious, perfect for anything from ice cream to yogurt, adding just a nice, light taste. 

Tell us about your Hot Agave syrup. Why is it unique? 

David: 
Hot Agave is exciting because nobody else is really doing it. With so many hot honeys out there, our Hot Agave is truly original. It combines agave with Chile de Árbol from Jalisco. Unlike hot honey, which has a strong honey taste, ours has a light, spicy taste. It’s unique, vegan, and low-glycemic, perfect for chefs looking for something different. 


Chantico Agave is:

  • Vegan, Non GMO & Gluten Free 
  • Diabetic-friendly – Sweetens without spiking blood sugar 
  • Lower Calories and sweeter than sugar – Zero aftertaste 
  • No labs, No additives – Naturally crafted in Jalisco for 200 years 

Purchase Chantico Agave from What Chefs Want here.


Why is sustainability important to Chantico? 

David: 
Honestly, I’ve always been into healthy foods and sustainable practices. I lived in Japan for many years, where they have a natural approach to clean, safe, and traditional food production without needing an organic label. We genuinely want products that are good for people and sustainable for the earth. Blue Dot Rising, our sustainability initiative, comes from Carl Sagan’s idea of our collective responsibility to the planet. Sustainability is authentic to us. It’s not marketing, it’s a part of who we are. 

How can chefs best incorporate Chantico into their menus? 

David: 
Just experiment and make it yours. Chantico is about innovation. There are so many boring margaritas out there, so why not up your game.  Chefs can create unique dishes and cocktails, like hot agave margaritas or agave-glazed chicken. Chantico is versatile beyond Hispanic cuisine; it works beautifully in a wide variety of international cuisines as a great sweet ingredient, including mixing with savory ingredients, like Thai or Indian dishes.  

What do you enjoy most about working with chefs? 

David: 
I’m primarily a creative person. I love working with chefs because they’re creative people. Their creativity and mine come together in a really nice way, creating unique and tasty and unique recipes in the bar, in the kitchen and with customers on the table tops.  

Is there anything chefs might not know about Chantico, but should? 

David: 
Try our products, experiment, and make them your own. Use Chantico Agave to differentiate your restaurant or bar. You have a chance to be ahead of the curve by innovating with our agave. Play with it and come up with your own ideas and creative menu options. 

We’re inspired by David’s passion, Chantico’s culinary versatility, and their dedication to authenticity and sustainability. For chefs looking to discover something new and exciting for their menus, Chantico Agave is worth exploring. 

Ready to get inspired? Check out some agave-focused recipes below to spark fresh ideas for your menu! You can learn more about Chantico Agave and purchase yours here.

andy boy produce tacos

The Root of It All: Talking Produce with Andy Boy

By | Farm To Table, Local, Vegetables, What Chefs Want

What happens when a century-old farming legacy meets a bunch of chefs who care a lot about what’s on the plate? You get this Q&A. We sat down with the team behind Andy Boy to talk broccoli rabe, bold flavors, sustainability, innovation, and what it really takes to keep quality high and kitchens happy. They’ve got stories to tell, insights to share, and a few surprises that might just change the way you look at your produce.


Quality & Consistency

Q: Chefs live and die by quality. What do you think sets Andy Boy produce apart when it hits a restaurant kitchen?
A: When chefs work with Andy Boy produce, they’re getting a premium product grown with precision, care, and over a century of expertise. Our name carries weight in kitchens because of the trust we’ve built. From broccoli rabe to romaine hearts, chefs can count on Andy Boy for bold flavor, vibrant color, and exceptional quality, all of which make a real difference on the plate.

D’Arrigo California’s industry-leading specifications give chefs the confidence that when they receive a box of Andy Boy produce, they’re getting maximum value, with the highest weight and the largest, most consistent sizing in the industry.

Heritage Meets Innovation

Q: D’Arrigo California has been farming for four generations. How does that history shape the way you innovate today?
A: Our roots go all the way back to 1923. What started as a humble family farm soon evolved into a pioneering force in the produce industry, including being the first to brand fresh vegetables with the iconic pink Andy Boy label. That spirit of bold thinking, innovation and grit continues to guide us today. We’ve carried forward that legacy by embracing change while never compromising on quality. Whether it’s investing in precision technology, developing sustainable packaging or trialing regenerative farming practices, we’re not innovating just to follow trends, we’re innovating to elevate our product, care for the land, and meet our evolving needs of our customers and ensure long-term sustainability of the Andy Boy brand.

Q: From seed research to packaging, you’ve been described as an “industry trend-setter.” What’s one innovation you’re especially proud of right now?
A: We’re especially proud of our advancements in mechanized equipment development. By customizing harvesting technology tailored to our crops, we’ve significantly increased field efficiency and reduced operating costs, all while creating safer, more ergonomic jobs. These tools get our crews upright and off the ground, reducing physical strain and improving working conditions. It’s a win across the board—for our teams, for our business, and for our customers.

Broccoli Rabe Spotlight

Q: Andy Boy is practically synonymous with broccoli rabe. What makes your broccoli rabe different, and what should chefs know when building it into their menus?
A: What truly sets Andy Boy broccoli rabe apart is our dedicated in-house seed research and development team. Their sole focus is refining our broccoli rabe varieties to achieve the perfect balance of flavor, texture, health benefits, harvestability, etc. The result is a line of patented varieties that are exclusive to D’Arrigo California and that you cannot find anywhere else.

We harvest at precisely the right stage to ensure a tender bite, vibrant color and signature bold flavor that stands out across a wide range of culinary applications. Whether it’s sauteed with garlic and olive oil, grilled for a smoky char, blended into pesto, layered into sandwiches, or topping artisan pizzas and pasta dishes, Andy Boy broccoli rabe performs with consistency. For chefs looking to deliver both flavor and function, it’s a premium ingredient that elevates any menu.

Farming Philosophy & Sustainability

Q: Can you walk us through how sustainability plays into your daily farming and shipping operations?
A: Sustainability is at the heart of everything we do and is woven into every decision we make. We continuously adopt smarter, more sustainable farming practices that not only protect natural resources, but also improve long-term soil health and crop performance. For example, we’ve implemented new tillage methods that reduce tractor passes and preserve soil structure, and our cover cropping program boosts organic matter in the soil and helps minimize nutrient runoff. We are also the largest user of drip irrigation in the Salinas Valley, a system that significantly conserves water while delivering precise hydration to our crops.

On the energy side, we’ve installed solar panels that generate over 9.88 megawatts of clean energy—enough to offset more than 80% of the electricity needed to run our 152,000 square foot cooler. Of that, 52,000 square feet are dedicated to Driscoll’s berries, and we’ve further expanded our efficiency through a cross dock and consolidation program that stores and ships products from other growers. This one-stop-shop approach minimizes redundant truckloads, cutting down on emissions and food miles across the supply chain.

These examples truly only scratch the surface of our sustainability efforts as a company. At every turn, our goal is to protect the land we farm, reduce our environmental impact, and ensure we’re producing the highest quality products as responsibly as possible.

Employee Culture & Legacy

Q: Many of your team members have been with you for decades. How does that deep-rooted loyalty impact the final product?
A: Our employees are the heart and soul of our operation. When team members have spent 20, 30, even 40+ years with us, they bring a level of pride, precision and consistency that can’t be taught, but learned through thousands of harvests and many seasons in the field. That kind of deep-rooted experience translates directly into product quality. They know what excellence looks like, and they won’t settle for anything less. A crop isn’t just a job—it’s a legacy that shows up in every carton that we ship.

Q: From your perspective, how does that strong internal culture translate into something chefs and consumers can feel on the plate?
A: D’Arrigo California’s culture, largely driven by President and CEO, John D’Arrigo, energizes and encourages its employees, fosters connected relationships and great teamwork, empowers and enables people to learn and grow and provides an opportunity for people to do their best work. Our team isn’t just a workforce—they’re part of our extended family. Pride, integrity and excellence are upheld through every stage of our operations, from the seed we plant to the produce that reaches the plate. Chefs and consumers can feel that difference in the consistency, quality and care behind every harvest.

Behind the Pink Label

Q: The Andy Boy pink label is iconic. What story does it tell about your company, and why do you think chefs gravitate toward it?
A: The Andy Boy pink label has become an iconic part of who we are—bold, instantly recognizable, and rooted in family history. Originally chosen to stand out in the produce aisle, it has come to represent much more. For almost a century, the Andy Boy brand has embodied quality, consistency, and a deep commitment to the craft of farming. Today, that pink label is a visual cue for something trusted, meaningful, and thoughtfully grown, which is exactly why chefs continue to reach for it.

Q: Anything else you’d like chefs to know?

A: We’re here as partners. Whether you’re creating seasonal specials, developing plant-forward menus, or scaling for high-volume service, our team is ready to support you. From the field to the kitchen, D’Arrigo California has built and nurtured the Andy Boy label for chefs who won’t compromise on quality.


You can source the Andy Boy items below from What Chefs Want:

  • Broccoli 14ct
  • Broccoli Crowns
  • Cauliflower
  • Butter lettuce
  • Green leaf crowns
  • Green leaf 24ct
  • Iceberg lettuce 24ct liner
  • Iceberg lettuce 24ct cello
  • Romaine 24ct
  • Romaine hearts 12x3s & 48ct
  • Celery
  • Red leaf 24ct
  • Broccoli Rabe
  • Sweet Baby Cauliflower 

Looking for some inspo? Check out the Andy Boy recipes for some innovative (and delicious!) ways to use their produce.

Fresh from Florida featuring fruits and vegetables grown in Florida

Fresh From Florida: Food Tastes Better When It Is Grown Closer to Home

By | Farm To Table, Fruit, Local, Local and Specialty, Vegetables, What Chefs Want

At What Chefs Want, we believe sourcing local isn’t just a trend. It’s a responsibility, an opportunity, and above all, a source of incredible flavor. We’re committed to connecting chefs with regional producers who are passionate about their craft. That’s why we’re proud to share this message from our partners at Fresh From Florida. Their mission aligns perfectly with ours: supporting local farms, boosting regional economies, and bringing your guests the freshest ingredients possible.


Welcome to Fresh From Florida.  We want to share with chefs the amazing assortment of fruit, vegetables, seafood, meat and other products, grown right here in Florida.  With 44,400 farms and ranches spread over 9.7 million acres, Florida has a reputation of producing a wide variety of fresh and tasty food. From plentiful fruit groves to vegetable crops, seafood and cattle, these farms, abundant waters and ranches provide Floridians with the opportunity to eat good and do good.

And that’s exactly what Fresh From Florida is all about: supporting local Florida farmers, helping to create jobs in our communities and of course, making sure you can share with your customers all the fresh flavors Florida has to offer. 

Fresh From Florida promotes Florida’s agricultural products through consumer marketing campaigns, partnerships with more than 100 grocers domestically and internationally and is an established presence at industry trade shows. 

We conduct annual brand awareness surveys to measure brand recognition and to understand what drives consumers to purchase products that carry the Fresh From Florida logo.  Not only is taste important for chefs, but information about consumer preference and logo recognition may encourage you to consider purchasing Fresh From Florida commodities for your menu. 

Fresh From Florida Brand Awareness Survey

  • 88% of consumers surveyed recognize the Fresh From Florida logo
  • 66% are willing to pay more for Florida-grown products
  • 79% of respondents said purchasing locally grown fresh produce is important
  • 69% of respondents said they always look for locally grown products

Top 4 reasons for buying Florida-grown produce

  1. Fresher
  2. Support Florida
  3. Support farmers
  4. Support local economy

At the heart of the marketing program is the sunny Fresh From Florida logo highlighting reliable Florida-grown commodities.  We leverage the logo to generate brand awareness with the goal of encouraging consumer purchases and spotlighting the importance of buying local and supporting Florida farmers. A comprehensive, year-round multi-media campaign targets key demographics to let consumers know what’s in season, how to use products in recipes, why Florida-grown commodities are the best and how to find them.  

Fresh From Florida is looking forward to developing a partnership with Florida’s foodservice outlets and chefs by increasing the demand for our Florida-grown commodities through B2B (restaurant to farmer) relationships and through farmer to foodservice distributor channels.  In addition, Fresh From Florida wants to extend the power of our multi-media marketing campaign to the South’s foodservice outlets & chefs.

Look for upcoming emails and information about Fresh From Florida as we build this partnership to offer the best of Florida flavors to your guests and at the same time support Florida farmers.  Choose fresh and remember, food tastes better when it is grown closer to home.

*** If you are in our Southern Region and want to check out what we have Fresh From Florida, click here to see our current Fresh From Florida list!


For more information, please contact:

Dan Murphy

Fresh From Florida

Florida Department of Agriculture & Consumer Services

Division of Marketing & Development

Daniel.Murphy@FDACS.gov

850-617-7327

Or

Palmer Linscott

Fresh From Florida

Florida Department of Agriculture & Consumer Services

Division of Marketing & Development

Palmer.Linscott@FDACS.gov

850-617-7343