Being in the food business for over 35 years, we’ve encountered lovers of local food across all sectors and walks of life, but the chefs we work with want local products for a few simple reasons.
1. Our Chefs Want the Best Products.
Our chefs want ingredients that come from trusted sources and travel short distances. Procuring the freshest ingredients just harvested from nearby farms, ranches, fishing boats, dairies, and cheese caves, sets their dishes apart with incredible quality and unique storytelling opportunities.
Like Snowville Creamery in Pomeroy, OH, whose buttermilk we take to Biscuit Love in Nashville, TN, to make those biscuits rich and fluffy.
At Café 1485 in Newnan, GA, Chef Darin Richard raves about the breakfast sausage, chicken sausage, and andouille we bring from Heywood Provisions, a premium butchery in Marietta, GA. Chef Darin says:
“It’s the only sausage I will use! We have a few recipes that rely on Heywood. Sausage gravy for biscuits, meat lovers’ omelets, and of course we form sausage patties for plates. I also love the smoked andouille.”
These are the kinds of fresh superstar products our chefs pride themselves on offering.
We offer the traceability and transparency that make our chefs confident they are serving the highest quality product to their diners. The stops along the way from farm to table are few, simple and handled with care.
2. We Make Buying Local Easy.
Our Sales and Customer Service teams know local. They are equipped with quick info sheets and regularly updated product lists to reflect the seasonality of local offerings. That seasonality can make coordinating directly with farmers tricky, but it’s also one of the things that makes serving local ingredients so special and exciting for chefs and diners.
Think about spring ramps, summer peaches, and fall heritage-breed turkeys or foraged mushrooms. Those are the local, seasonal specialties that get everyone excited about dining. But hitting the farmers markets every morning or calling around while you’re supposed to be in the kitchen just to track down these ingredients can be a big-time commitment. Making sure the vendors meet your needs consistently adds another layer of work. You need reliable, ready access to local ingredients. That’s where we come in.
Our education-driven approach means we work with small and medium-sized producers to get their products to the spec of our chefs, helping them through crop planning, and brand development.
That means when chefs log into our ordering platform, all they have to do is check the local list and click to pick. Simple as that. Learn how to search for local products on our ordering platform in the quick video below.
3. Our Chefs Care.
They eat too. They’re leaders in their communities. They want to support other local food businesses and invest in the economy where they live and work.
They have personal commitments to sustainability, nutrition, responsible practices in the supply chain, and more.
Just like many of the diners they serve, our chefs are values-driven, and when they cook with the local food we deliver, they’re proud of the impact they’re making. We help them reflect on and share that impact, by supporting them in tracking their local purchases for state Buy Local promotions and procurement commitments. We spotlight their efforts in shared marketing and messaging and share stories of partnerships between them and our farmers and food producers.
University of Kentucky Dining is among our customers that have made local purchasing commitments. We work with them and other partners to help meet their goals.
Our chefs love local, and our Local Food Connection program makes sure they get it.
If you want to learn more about the local products we offer, our local vendors, and our Local Food Connection program, check out our Local Food Now page!
What happens when a century-old farming legacy meets a bunch of chefs who care a lot about what’s on the plate? You get this Q&A. We sat down with the team behind Andy Boy to talk broccoli rabe, bold flavors, sustainability, innovation, and what it really takes to keep quality high and kitchens happy. They’ve got stories to tell, insights to share, and a few surprises that might just change the way you look at your produce.
Quality & Consistency
Q: Chefs live and die by quality. What do you think sets Andy Boy produce apart when it hits a restaurant kitchen? A: When chefs work with Andy Boy produce, they’re getting a premium product grown with precision, care, and over a century of expertise. Our name carries weight in kitchens because of the trust we’ve built. From broccoli rabe to romaine hearts, chefs can count on Andy Boy for bold flavor, vibrant color, and exceptional quality, all of which make a real difference on the plate.
D’Arrigo California’s industry-leading specifications give chefs the confidence that when they receive a box of Andy Boy produce, they’re getting maximum value, with the highest weight and the largest, most consistent sizing in the industry.
Heritage Meets Innovation
Q: D’Arrigo California has been farming for four generations. How does that history shape the way you innovate today? A: Our roots go all the way back to 1923. What started as a humble family farm soon evolved into a pioneering force in the produce industry, including being the first to brand fresh vegetables with the iconic pink Andy Boy label. That spirit of bold thinking, innovation and grit continues to guide us today. We’ve carried forward that legacy by embracing change while never compromising on quality. Whether it’s investing in precision technology, developing sustainable packaging or trialing regenerative farming practices, we’re not innovating just to follow trends, we’re innovating to elevate our product, care for the land, and meet our evolving needs of our customers and ensure long-term sustainability of the Andy Boy brand.
Q: From seed research to packaging, you’ve been described as an “industry trend-setter.” What’s one innovation you’re especially proud of right now? A: We’re especially proud of our advancements in mechanized equipment development. By customizing harvesting technology tailored to our crops, we’ve significantly increased field efficiency and reduced operating costs, all while creating safer, more ergonomic jobs. These tools get our crews upright and off the ground, reducing physical strain and improving working conditions. It’s a win across the board—for our teams, for our business, and for our customers.
Broccoli Rabe Spotlight
Q: Andy Boy is practically synonymous with broccoli rabe. What makes your broccoli rabe different, and what should chefs know when building it into their menus? A: What truly sets Andy Boy broccoli rabe apart is our dedicated in-house seed research and development team. Their sole focus is refining our broccoli rabe varieties to achieve the perfect balance of flavor, texture, health benefits, harvestability, etc. The result is a line of patented varieties that are exclusive to D’Arrigo California and that you cannot find anywhere else.
We harvest at precisely the right stage to ensure a tender bite, vibrant color and signature bold flavor that stands out across a wide range of culinary applications. Whether it’s sauteed with garlic and olive oil, grilled for a smoky char, blended into pesto, layered into sandwiches, or topping artisan pizzas and pasta dishes, Andy Boy broccoli rabe performs with consistency. For chefs looking to deliver both flavor and function, it’s a premium ingredient that elevates any menu.
Farming Philosophy & Sustainability
Q: Can you walk us through how sustainability plays into your daily farming and shipping operations? A: Sustainability is at the heart of everything we do and is woven into every decision we make. We continuously adopt smarter, more sustainable farming practices that not only protect natural resources, but also improve long-term soil health and crop performance. For example, we’ve implemented new tillage methods that reduce tractor passes and preserve soil structure, and our cover cropping program boosts organic matter in the soil and helps minimize nutrient runoff. We are also the largest user of drip irrigation in the Salinas Valley, a system that significantly conserves water while delivering precise hydration to our crops.
On the energy side, we’ve installed solar panels that generate over 9.88 megawatts of clean energy—enough to offset more than 80% of the electricity needed to run our 152,000 square foot cooler. Of that, 52,000 square feet are dedicated to Driscoll’s berries, and we’ve further expanded our efficiency through a cross dock and consolidation program that stores and ships products from other growers. This one-stop-shop approach minimizes redundant truckloads, cutting down on emissions and food miles across the supply chain.
These examples truly only scratch the surface of our sustainability efforts as a company. At every turn, our goal is to protect the land we farm, reduce our environmental impact, and ensure we’re producing the highest quality products as responsibly as possible.
Employee Culture & Legacy
Q: Many of your team members have been with you for decades. How does that deep-rooted loyalty impact the final product? A: Our employees are the heart and soul of our operation. When team members have spent 20, 30, even 40+ years with us, they bring a level of pride, precision and consistency that can’t be taught, but learned through thousands of harvests and many seasons in the field. That kind of deep-rooted experience translates directly into product quality. They know what excellence looks like, and they won’t settle for anything less. A crop isn’t just a job—it’s a legacy that shows up in every carton that we ship.
Q: From your perspective, how does that strong internal culture translate into something chefs and consumers can feel on the plate? A: D’Arrigo California’s culture, largely driven by President and CEO, John D’Arrigo, energizes and encourages its employees, fosters connected relationships and great teamwork, empowers and enables people to learn and grow and provides an opportunity for people to do their best work. Our team isn’t just a workforce—they’re part of our extended family. Pride, integrity and excellence are upheld through every stage of our operations, from the seed we plant to the produce that reaches the plate. Chefs and consumers can feel that difference in the consistency, quality and care behind every harvest.
Behind the Pink Label
Q: The Andy Boy pink label is iconic. What story does it tell about your company, and why do you think chefs gravitate toward it? A: The Andy Boy pink label has become an iconic part of who we are—bold, instantly recognizable, and rooted in family history. Originally chosen to stand out in the produce aisle, it has come to represent much more. For almost a century, the Andy Boy brand has embodied quality, consistency, and a deep commitment to the craft of farming. Today, that pink label is a visual cue for something trusted, meaningful, and thoughtfully grown, which is exactly why chefs continue to reach for it.
Q: Anything else you’d like chefs to know?
A: We’re here as partners. Whether you’re creating seasonal specials, developing plant-forward menus, or scaling for high-volume service, our team is ready to support you. From the field to the kitchen, D’Arrigo California has built and nurtured the Andy Boy label for chefs who won’t compromise on quality.
You can source the Andy Boy items below from What Chefs Want:
Broccoli 14ct
Broccoli Crowns
Cauliflower
Butter lettuce
Green leaf crowns
Green leaf 24ct
Iceberg lettuce 24ct liner
Iceberg lettuce 24ct cello
Romaine 24ct
Romaine hearts 12x3s & 48ct
Celery
Red leaf 24ct
Broccoli Rabe
Sweet Baby Cauliflower
Looking for some inspo? Check out the Andy Boy recipes for some innovative (and delicious!) ways to use their produce.
At What Chefs Want, we believe sourcing local isn’t just a trend. It’s a responsibility, an opportunity, and above all, a source of incredible flavor. We’re committed to connecting chefs with regional producers who are passionate about their craft. That’s why we’re proud to share this message from our partners at Fresh From Florida. Their mission aligns perfectly with ours: supporting local farms, boosting regional economies, and bringing your guests the freshest ingredients possible.
Welcome to Fresh From Florida. We want to share with chefs the amazing assortment of fruit, vegetables, seafood, meat and other products, grown right here in Florida. With 44,400 farms and ranches spread over 9.7 million acres, Florida has a reputation of producing a wide variety of fresh and tasty food. From plentiful fruit groves to vegetable crops, seafood and cattle, these farms, abundant waters and ranches provide Floridians with the opportunity to eat good and do good.
And that’s exactly what Fresh From Florida is all about: supporting local Florida farmers, helping to create jobs in our communities and of course, making sure you can share with your customers all the fresh flavors Florida has to offer.
Fresh From Florida promotes Florida’s agricultural products through consumer marketing campaigns, partnerships with more than 100 grocers domestically and internationally and is an established presence at industry trade shows.
We conduct annual brand awareness surveys to measure brand recognition and to understand what drives consumers to purchase products that carry the Fresh From Florida logo. Not only is taste important for chefs, but information about consumer preference and logo recognition may encourage you to consider purchasing Fresh From Florida commodities for your menu.
Fresh From Florida Brand Awareness Survey
88% of consumers surveyed recognize the Fresh From Florida logo
66% are willing to pay more for Florida-grown products
79% of respondents said purchasing locally grown fresh produce is important
69% of respondents said they always look for locally grown products
Top 4 reasons for buying Florida-grown produce
Fresher
Support Florida
Support farmers
Support local economy
At the heart of the marketing program is the sunny Fresh From Florida logo highlighting reliable Florida-grown commodities. We leverage the logo to generate brand awareness with the goal of encouraging consumer purchases and spotlighting the importance of buying local and supporting Florida farmers. A comprehensive, year-round multi-media campaign targets key demographics to let consumers know what’s in season, how to use products in recipes, why Florida-grown commodities are the best and how to find them.
Fresh From Florida is looking forward to developing a partnership with Florida’s foodservice outlets and chefs by increasing the demand for our Florida-grown commodities through B2B (restaurant to farmer) relationships and through farmer to foodservice distributor channels. In addition, Fresh From Florida wants to extend the power of our multi-media marketing campaign to the South’s foodservice outlets & chefs.
Look for upcoming emails and information about Fresh From Florida as we build this partnership to offer the best of Florida flavors to your guests and at the same time support Florida farmers. Choose fresh and remember, food tastes better when it is grown closer to home.
*** If you are in our Southern Region and want to check out what we have Fresh From Florida, click here to see our current Fresh From Florida list!
For more information, please contact:
Dan Murphy
Fresh From Florida
Florida Department of Agriculture & Consumer Services
For chefs who care about quality, tradition, and local sourcing, few names carry more legacy than Weisenberger Mill. Nestled on the banks of the South Elkhorn Creek in Midway, Kentucky, this six-generation family mill has been producing flour, cornmeal, and grits since 1865. We sat down with Phil Weisenberger to talk about what makes their products different—and why that still matters in a professional kitchen.
Q: Weisenberger Mill has been around since 1865. How does that kind of long-standing tradition influence the way you work today?
Phil Weisenberger: We don’t change much. Things stay the same in a good way. We’re pretty hands-on—we’re small, so we can watch all the little details: how we’re grinding, how we’re packaging.
We buy grain directly from farmers, bring it in, clean it, grind it, and package it. Nothing’s outsourced. It’s the old-fashioned way.
Q: That kind of attention to detail—how does it translate to quality and consistency?
Phil: That’s one of our cornerstones. We really focus on consistent quality. Over the years, that’s something I’ve learned is incredibly important. If a chef orders from us today and again six months from now, it’s going to perform the same every time.
Q: What sets your products apart from mass-market options?
Phil: Our grits are old-fashioned, not quick. They take a lot longer to make, but they have much better texture and flavor. And our cornmeal isn’t degermed like a lot of what you find in stores. Degerming makes it more shelf-stable, but it strips out nutrients and flavor.
We rely on product rotation. We don’t make massive batches and warehouse them. Orders come in a week ahead—we make them fresh and ship them out. That’s a big difference. Larger mills focus on making a lot and storing it. We focus on quality.
Q: Do you work directly with local farms?
Phil: Absolutely. For example, we’ve been buying white corn from the same family farm for over 30 years—now we buy it from the grandson of the farmer my grandfather bought from. Most of our grain comes from within a 100-mile radius.
And beyond that, it’s all part of a bigger family operation. Many of the folks here have been with us for years. Same goes for our suppliers. Food and family go hand in hand—that’s what makes it work.
Q: Do you get feedback from chefs using your products?
Phil: Most of our products go through distributors, like What Chefs Want, so we don’t always get direct feedback. But I save a lot of it in emails when I do hear it. I remember Alton Brown tweeted once about the best grits he’d ever had—he’d eaten at a restaurant in Nashville called Biscuit Love and wanted to know where they came from. They were ours.
When chefs put us on the menu, that’s really flattering. It’s an honor.
Q: You’ve been part of the mill your whole life—what keeps you going?
Phil: I started working here when I was 12, during summer breaks with my dad. My brothers did too. When your name’s on the building, you feel a responsibility. It’s all hard work, but so is everything. You just have to choose your hard.
The best part is hearing from customers—stories like, “I remember coming here as a kid,” or, “Those grits made our Christmas dinner.” That makes it worth it.
Q: Anything else you want chefs to know?
Phil: We’re easy to work with. If there’s an issue, we handle it fast. That matters just as much as the quality of the product. Also, we’ve been local before “local” was cool. We didn’t go chasing that—it found us. And we’re proud to be part of what chefs are doing in their kitchens.
Find these Weisenberger ingredients at What Chefs Want. Click your region below to see what is available to you, or search Weisenberger:
As the snow melts away and the first green shoots begin to appear, chefs everywhere know it’s time to rejuvenate their menus. Spring brings a bounty of fresh produce and new flavors, offering a fantastic opportunity to introduce vibrant, light, and refreshing dishes. This article is a springboard for those looking to infuse their menus with the essence of spring, presenting ideas and dishes that are as fresh as the season itself.
Embrace the Season’s Best
Seasonal Vegetables Front and Center
Spring is synonymous with fresh produce. Think tender greens, sweet peas, artichokes, and asparagus. These vegetables can easily become the star of any dish, offering a crisp, fresh taste that’s perfect for the season.
Grilled Asparagus with Hollandaise Sauce: A simple yet sophisticated side that highlights the asparagus. Main ingredients: asparagus spears, butter, egg yolks, lemon juice, cayenne pepper.
Asparagus – Jumbo – item #20001, Large – item #20080, Standard – item #20005
Lemons – item #04019
Butter – unsalted – item #93001
Spring Vegetable Risotto: Creamy and comforting while still being light. Main ingredients: Arborio rice, chicken or vegetable stock, Parmesan cheese, a mix of spring vegetables (peas, asparagus, baby carrots).
Carrots – item #20467
Carrots – diced #20456 *diced in house by our Prep Kitchen team to save you time!
Arborio rice – item #94928
Parmesan cheese – grated – item #91272 (also available shaved, shredded or whole)
Pea and Mint Soup: Vibrantly green and refreshingly light. Main ingredients: fresh peas, mint leaves, vegetable stock, onion, garlic, and light cream.
English Peas – item #09570
Fresh mint leaves – item #40052
Roasted Vegetable stock base – item #96117
Herb-Infused Dishes
Herbs come back to life in spring, bringing their fresh aromas and flavors. Integrating a variety of herbs into your dishes can add a new dimension of taste.
Herb-Infused Grilled Pork Chops with a Spring Herb Chimichurri: This dish captures the essence of spring through the use of fresh herbs both in the marinade and in the chimichurri. Main ingredients: bone-in porkchops, fresh rosemary, thyme, parsley, garlic, cilantro, lemon juice.
Bone-in Berkwood Center Cut Pork Chop – item #00829
Parsley – item #40009
Garlic – peeled – #70118
Lemon Herb Chicken: Light and zesty, perfect for a spring evening. Main ingredients: chicken breasts, lemon zest and juice, olive oil, rosemary, thyme, garlic.
Springer Mountain Farms airline chicken breast – item #18270
Pons Spanish Extra Virgin Olive Oil – item #95413
Fresh Rosemary – item #40023
Light and Bright
Salads That Excite
Spring is the perfect time to revamp your salad offerings with light, yet satisfying options that incorporate fruits, nuts, and cheeses.
Strawberry Spinach Salad: A sweet and savory combination. Main ingredients: fresh spinach, strawberries, goat cheese, walnuts, balsamic vinaigrette.
Baby spinach – item #20280
Strawberries – item #10422
Capriole Tea Rose Goat Cheese – item #91921
Citrus and Avocado Salad: Creamy and citrusy, a delight for the taste buds. Main ingredients: mixed greens, orange segments, grapefruit segments, avocado, almonds, citrus vinaigrette.
Lettuce – Arcadian Mix – item #02518
Grapefruit – item #99835
Avocado – item #20063
Seafood Selections
Seafood is a great choice for spring menus, offering dishes that are both light and satisfying.
Seared Scallops with Pea Puree: Elegant and easy to prepare. Main ingredients: scallops, fresh peas, mint, butter, lemon.
Scallops – U/10 – item #32502
Scallops – U/8 – item #32713
Grilled Halibut with Mango Salsa: A tropical twist that screams spring. Main ingredients: halibut fillets, mango, red bell pepper, jalapeno, lime, cilantro.
Wild Alaskan Halibut – item #48052
Mango – item #10902
Jalapeno – item #20825
Farm to Table Connection
Highlighting Local Producers
Spring is an excellent time to strengthen relationships with local farmers and showcase their produce directly on your menu. Dishes that tell a story about where their ingredients come from can create a deeper connection with diners.
Local Farm Vegetable Tart: A rustic and visually appealing dish. Main ingredients: seasonal vegetables from local farms, puff pastry, ricotta cheese, fresh herbs.
Fresh morel mushrooms – item #30911
English peas – item #09570
Ricotta cheese – item #91094
Farmers’ Market Salad: Change weekly based on what’s available locally. Main ingredients: mixed greens, edible flowers, heirloom tomatoes, cucumber, fresh cheese, vinaigrette made with local honey.
Edible flowers – item #40032
Fava beans – item #20721
Heirloom cherry tomatoes – item #50901
Refreshing Beverages
Spring-Inspired Cocktails and Non-Alcoholic Refreshments
Drinks can also reflect the vibrancy of spring, incorporating fresh fruits, herbs, and edible flowers to create sippable experiences that complement your dishes. A reminder that What Chefs Want has everything you need for your bar but the booze.
Cucumber Basil Gimlet: A crisp, herbaceous cocktail. Main ingredients: gin, fresh lime juice, simple syrup, cucumber slices, basil leaves.
Natalie’s Lime Juice – item #99203
Monin Pure Cane Syrup – item #97887
Cucumbers – item #20089
Strawberry-Rose Lemonade: A non-alcoholic option that’s visually stunning and delicious. Main ingredients: strawberries, rose water, lemon juice, sparkling water, sugar.
Rose water – item #93207
KY Greenhouse strawberries – item #34010
Mountain Valley Sparkling water – item #18096
Sweet Endings
Fruit-Forward Desserts
Spring’s arrival means the return of many beloved fruits. Desserts that showcase these fruits can provide a perfect end to any meal. WCW has the baking staples you need to create memorable desserts!
Rhubarb Crisp: Tangy and sweet, with a crumbly topping. Main ingredients: rhubarb, strawberries, sugar, flour, oats, butter.
Rhubarb – item #82871
Rolled oats – item #93426
Granulated sugar – item #99317
Strawberry Basil Sorbet: A sweet and herbaceous note to end on. Main ingredients: strawberries, basil, sugar, lemon juice.
Strawberries – item #10422
Fresh Basil – item #40037
Natalie’s Fresh Lemon Juice – item #99202
Bringing It All Together
Transitioning your menu for spring doesn’t just mean swapping out ingredients; it’s about capturing the essence of the season—fresh, light, and rejuvenating. Whether it’s by highlighting seasonal vegetables, incorporating fresh herbs, offering lighter main courses, or ending with fruit-forward desserts, there are countless ways to refresh your menu for spring. These ideas and dishes are just a starting point to inspire your creativity and help your menu bloom alongside the season. We are here and ready to offer you the freshest ingredients to help your menu shine.
In the heart of Kentucky, a remarkable initiative is making a significant impact on local communities. What Chefs Want, in collaboration with the Kentucky Department of Agriculture, is taking part in the Local Food Purchasing Agreement (LFPA) program. This is a venture that goes beyond just providing meals—it’s about building stronger local food systems and supporting Kentucky farmers. The LFPA program is authorized by the American Rescue Plan to maintain and improve food and agricultural supply chain resiliency.
Connecting Families with Local Goodness
Since its launch, the LFPA program has successfully connected thousands of Kentucky families with the bounty of local seasonal produce, value-added goods, and meats. The goal is simple yet profound: ensuring that families have access to fresh, locally sourced food at no cost.
In Kentucky, What Chefs Want is playing a pivotal role in the program by packing and distributing food boxes from the Bardstown warehouse, while also administering and funding distributions through key subcontractors such as Black Soil KY, Need More Acres and Locals Food Hub & Pizza Pub. The goal is ambitious: pack and distribute a total of 30,000 boxes in collaboration with partners by the summer of next year. Together, they are actively strengthening the local food system, supporting farmers, and creating a network that benefits both producers and consumers alike.
What Chefs Want has been actively involved in this project for a year, operating within a broader framework that includes the LFPA, the Federal purchasing program, and collaborations with various states, including Ohio and Kentucky. In Ohio, the team has been packing 500 boxes a week for the Second Harvest Food Bank of the Mahoning Valley in Youngstown, showcasing the success and scalability of their efforts.
Louisville Youth Group members unload boxes of food.
LFPA Grants: A Closer Look
The LFPA program is backed by a substantial grant of $11,035,420 from the USDA, extending the grant period to August 2025. Exclusive purchases of local and regional foods, networking opportunities, and financial benefits for locally produced goods are key priorities.
What Chefs Want’s involvement in the LFPA program exemplifies a commitment to community well-being, sustainable food systems, and supporting local farmers. As they continue to make strides in Ohio and Kentucky, the impact of their efforts is not just seen in the numbers but felt in the lives of the families they serve. The LFPA program is a shining example of how partnerships between government agencies, businesses like What Chefs Want, and community organizations can create lasting positive change.
At What Chefs Want, we’re proud to bring you a truly unique and unparalleled seafood experience through our Boat Direct program. Our team of fishmongers walk the docks daily to handpick the freshest catches straight from the source. This brings our chefs a true dock-to-dish experience. We’ve recently expanded this program to ALASKA – bringing you the freshest, most exciting fish from Kodiak Island.
At the helm of this visionary program is Kelly Probst, a seasoned industry expert with an unwavering commitment to excellence, and a passion for fish that he pours into absolutely everyone that he speaks to. Join us for a chat with Kelly where he introduces how this innovative program and additional location empowers chefs with unprecedented quality and freshness, setting a new standard in the industry.
Kelly, can you provide some background on your journey to becoming a part of What Chefs Want and your role as Director of Seafood Purchasing?
Kelly: I earned my international business management degree at BYU in Hawaii and spent about a decade working in the banking industry in Southern California. However, the 2008 financial crisis prompted me to reevaluate my career path. I decided to follow my passion for fish, which led me to pursue a master’s degree in aquaculture and aquatic science in Kentucky.
During that time, I worked on a USDA grant, collaborating to connect local fish farmers and high-end chefs. The objective was to explore if we could eliminate the middleman and enable direct transactions between fish farmers and restaurants. However, I soon realized that fish farmers farm and chefs are busy in the kitchens which led to the need for a middleman. So, I ventured to Florida and started working with a company. Over time, I built relationships with fishermen and introduced chefs to underutilized fish species.
My path eventually led me to a meeting with Ron, the founder of What Chefs Want and we shared the same vision. I ended up selling my company to Ron, and we embarked on a journey to provide chefs with the finest, most sustainable, and freshest seafood. We’ve expanded our reach over the years, covering not just Florida but also the East Coast and the Gulf, establishing connections with a wide range of fishermen.
Kodiak, Alaska, was the next step in our journey. Our goal has always been to deliver that “wow” factor to chefs when they receive our seafood, and it’s something we’re continually dedicated to.
You’ve discussed the benefits of having a fish house located right on Kodiak harbor. Can you elaborate on how this setup allows What Chefs Want to align with its commitment to chefs and its core value of going above and beyond for them?
Kelly: Of course. Kodiak’s unique location as the second-largest island and second-largest fishing port in the United States provides us with an extraordinary opportunity. The island boasts the most diverse variety of seafood species in Alaska, offering a rich selection of fish not found anywhere else. We picked our location in Kodiak because we can sit in a little office across the street from the harbor and watch when the small boats come in. These smaller boats and their crews, usually just 1-3 people, have a deep connection with their catch, viewing each fish as a critical part of their livelihood. They prioritize quality and handle their catch with care, so the fish arrive in pristine condition. Our investment in Kodiak and our ownership of a dock right there allows us to secure these fresh catches as soon as the boats return.
What in this process sets us apart?
Kelly: We pick it up and bring the fish right across the street. We dry them, pack them and drive 15 minutes to Alaska Air Cargo where it’s overnighted to our What Chefs Want warehouses. This cuts out two to three middlemen along the way, along with at least a week, if not more of storage and travel time.
I’m not going to name names, but right across the street from us is a large company that we used to buy fish from, and so does everybody else. A couple weeks ago we watched their process from our fish house window, and saw them with a front loader, scooping up halibut from the boat, lifting it up probably 15 feet in the air and dumping them huge containers. Now, juxtapose that with what we’re doing now, picking up every fish by hand, putting them in the bin, and driving it across the harbor to our warehouse where everything is temperature controlled. We box them, add gel packs, and overnight them. I don’t know of anybody who has better, faster, cleaner, fresher, more cared for Alaskan fish than us. And that is AWESOME! Best of all, the fishermen are talking about us to all the other fishermen and appreciate and are excited about the care we are taking with their fish. They love the stories we tell them about you and how you prepare their fish too!
Does all this impact our pricing at all?
Kelly: Well, the wonderful thing about this is that even though we’re paying small boats more for their attention to quality to their fish and to focus on smaller batches, our prices are not going to be any higher. We can do this because we cut out so many unnecessary steps and so much time on the way. Our prices are going to be the same, or better if possible for a higher quality, more sustainable and fresher fish.
You’ve mentioned exciting fish options in Kodiak that chefs can explore. Could you tell us more about these unique offerings beyond the well-known salmon and halibut?
Kelly: While salmon and halibut are widely recognized, Kodiak’s real treasures lie in the lesser-known fish varieties.
One such category is rockfish. There are over 50 different types of rockfish, each with distinct characteristics, colors, and patterns. These fish exhibit striking colors, from bright reds and red-and-white stripes to olives, browns, and even species with yellow dots. These fish are ambush predators that use camouflage to catch and eat smaller fish. They’ll sit on a rock until a small fish goes by, jump out, and get it. That’s important because their muscles are not highly vascularized, there’s not a lot of blood in them, because they don’t use them frequently. This produces the most beautiful white filets that you’ll ever see. They are sweet with an excellent mouth-feel and offer chefs an opportunity to create unique culinary experiences.
Another noteworthy fish is lingcod, which isn’t a cod at all. Cod are normally 4 pounds up to 15 pounds while lingcod can get up to 50 pounds. Occasionally, you get a lingcod that when you look in its mouth, it is a beautiful baby blue. When you fillet them, the flesh is as blue as can be!
Sablefish or black cod is also a special fish. They are one of the most buttery and tasty fish out there. They are incredible fish with a super high fat content.
And this is just the beginning of it. Kodiak’s diverse selection of fish allows chefs to introduce their patrons to a wide range of flavors and textures, setting them apart from the rest.
Can you share more about Jeremy Abena, our fishmonger in Kodiak, and what his experience brings to What Chefs Want?
Kelly: Jeremy Abena comes from a family deeply rooted in the fishing industry. His father was a successful fisherman and Jeremy was born and raised on Kodiak Island. He initially pursued a marketing degree in Seattle and went to work for an agency in San Francisco. However, his father’s call changed the course of his career. His father offered him a spot on one of his boats in Dutch Harbor, and Jeremy didn’t hesitate to make the transition from his corporate life in San Francisco.
He joined as a deck hand and quickly fell in love with it. Over the years, Jeremy has been involved in catching over a million pounds of fish, primarily salmon and halibut on his father’s boats. He’s passionate about fishing and brings a wealth of experience to the table. I’ve been buying fish from Jeremy for years, even when I had my own company, because of the quality and the care he took with his fish and his facilities. Chefs absolutely loved what he was what he was getting for them! It absolutely made sense to bring him on board as a full-time employee of What Chefs Want, providing our chefs with that same commitment to quality and passion for the industry.
Can you share more about the sustainability of this program and why it matters?
Kelly: 98% of all the electricity in our warehouse is renewable. On the hill behind us we have windmills that produce the electricity for the warehouse and our water is all from a catchment system. The island must be concerned about sustainability because with the weather being so bad, we must be self-sufficient here. That equals sustainability and the need to use renewable resources, so it’s pretty awesome.
The most amazing thing that I have learned over the years is that if we do care about the ocean and the sea life in it, the ocean comes back and comes back fast. In the town that I grew up in, we’d go spearfishing and it was hard to catch fish. Now when I revisit, because of San Diego’s sustainability practices, and because of what the government has done there, it is the most amazing fishery I’ve ever seen. I can’t believe how alive it is now. I’ve seen the same thing with certain species in Florida.
So, it matters. It matters what fish we choose. It matters how much we catch and how we catch it. It matters what we do. It’s worth it to care.
How can chefs learn more about the freshest and most exciting fish sourced from Kodiak? What’s the best way for them to stay informed and get in touch with us?
Kelly: I love to teach and that’s what I do more than anything. Sign up for my newsletters. I’ll teach you about the fish, I’ll teach you all about the fisherman and I’ll teach you something new every week.
My personal cell phone number is provided in my newsletters. I love, absolutely love it, when chefs call me. We can geek out about fish.
The Kodiak dock represents the What Chefs Want commitment to sourcing the best seafood. It’s not just about acquiring fish; it’s about building a trustworthy and sustainable relationship with local fishermen and prioritizing the wellbeing of the ocean’s resources. Kodiak is a prime example of how this approach can lead to win-win situations. By choosing our Kodiak fish, chefs can trust that they’re receiving seafood that meets the highest standards of quality, sustainability, and freshness. This commitment to excellence extends to every aspect of our sourcing process, ensuring that chefs can confidently add these exceptional fish to their menus.
Our aim is to ensure that chefs have all the resources and knowledge they need to make informed choices and deliver memorable dining experiences to their customers.
In the dynamic world of dining, one protein source is emerging as a star for its exceptional taste, versatility, and eco-friendly ethos. Allow us to introduce you to Maple Leaf Farms—the farm that’s revolutionizing how chefs and food enthusiasts perceive duck meat.
A Nutritional Marvel Awaits: The White Pekin Duck
Before we delve into the legacy and sustainable practices of Maple Leaf Farms, let’s uncover the nutritional treasure that is White Pekin Duck. Beyond its deliciousness, this duck variety boasts a commendable nutritional profile that’s catching the attention of chefs and foodies worldwide.
The White Pekin duck is a protein source that not only dazzles your palate but also supports your health goals. This duck variety has lower fat and calorie content compared to many other meats, making it a winning pick for those who crave incredible flavors while upholding a balanced diet.
A skinless duck breast weighs in at a mere 110 calories per 4 oz. serving, accompanied by a paltry 2 grams of total fat. Compare this to the leanest chicken breast, and duck claims the victory in the realm of lean meats.
Duck fat isn’t just a culinary secret; it’s a nutritional revelation. Bursting with monounsaturated fats, akin to revered olive oil, duck fat is a wonder in the world of healthy fats. Its saturated fat content is notably low, especially considering that much of it resides in the skin—which can be conveniently rendered off or removed before cooking, putting you in charge of your dish’s fat content. And this duck isn’t just about less fat; it’s about more goodness. This variety is a treasure trove of essential nutrients, boasting impressive quantities of iron and selenium—crucial elements that bolster your well-being.
Duck’s Culinary Identity: Red Meat with a Twist
Contrary to its poultry companions like chicken and turkey, duck strides into the realm of red meat, ushering in a diverse flavor profile akin to steak. This distinction lends duck a versatile culinary nature that shines in everything from elegant soirées to casual gatherings—a must-have ingredient for chefs aiming to elevate their creations.
Cooking duck is an art that marries precision with passion. Unlike traditional white meats, a skillfully prepared duck breast delights with a slight pink center when cooked to an internal temperature of 165 degrees Fahrenheit. This artistry doesn’t just ensure tenderness; it enriches the distinctive flavor profile duck is celebrated for.
In a world where flavor often collides with wellness, White Pekin duck bridges the gap. Its delectable taste, partnered with its stellar nutritional qualities, makes it a prime choice for health-conscious chefs and food enthusiasts alike.
Maple Leaf Farm Makes Duck Approachable
Maple Leaf Farms is on a mission to make duck a staple in every kitchen. From gourmet sit-down meals to approachable, shareable dishes, there’s a place for duck in every type of restaurant. Imagine duck tacos that tantalize the taste buds or savory appetizers like duck bacon wontons and crispy duck wings—these are just the beginning of your culinary journey.
For those curious but hesitant, Maple Leaf Farms offers recipes and inspiration on their website, guiding chefs of all levels to create delectable duck dishes that will have diners coming back for more.
A Legacy of Excellence and Sustainability
While the spotlight on White Pekin duck’s nutritional wonders shines bright, let’s shift our focus to the legacy that is Maple Leaf Farms—a story of passion, dedication, and an unwavering commitment to delivering unparalleled duck products.
Maple Leaf Farms’ journey begins with a dedication to sustainability. Partnering with local farmers and raising ducks in open-air barns at a comfortable temperature, their approach guarantees consistent, top-tier meat—a chef’s dream come true. With innovative barn designs that effectively manage waste and eco-friendly practices like repurposing manure for local fields, sustainability takes center stage.
No Waste, Just Excellence
Maple Leaf Farms’ commitment to sustainability echoes through every step, from processing ducks themselves to ensuring each part serves a purpose. No element is overlooked—even feathers find their place, transformed into pillows and comforters, showcasing a zero-waste mindset that’s both responsible and innovative.
A Global Impact with Local Roots
Maple Leaf Farms’ global presence retains a heartwarming small-town feel. From a modest 1958 Indiana duck operation, it has evolved into an international powerhouse, exporting to various corners of the world. This journey is a testament to their dedication to excellence, rooted in founder Donald Wentzel’s vision and carried forward through generations.
Culinary Excellence Meets Sustainability: Your Journey Begins
So, are you ready to elevate your creations with Maple Leaf Farms Duck? We offer a variety of Maple Leaf Farms duck products, delivered right to your door. Search our website or app for Maple Leaf or search by item code:
With Cincinnati’s Burger Week wrapping up, and Louisville’s Burger Week ramping up, we are paying tribute to America’s beloved sweetheart – the Hamburger! This week we are featuring Louisville restaurants Naïve and Nostalgic Cocktail House, which have two different burgers featured for Louisville’s Burger Week.
We spoke with Catherine Mac Dowall, owner and operator of Naïve and Nostalgic. Catherine began her career in the restaurant industry over 16 years ago, working her way up the ladder from hostess, line cook and every job in between to becoming an Operations Manager for Michelin Star and James Beard Award-winning Chef Jose Andres. Catherine brought her passion for culinary excellence to Louisville in 2016, opening Naïve, starting as just a concept at a 10X10 tent at a farmers market. From its humble beginnings, Naïve has flourished into a thriving enterprise, including catering, wholesale services, and the brick-and-mortar restaurant. In February of this year, Catherine opened her second restaurant, Nostalgic. She is soon to be featured in a CNN documentary put on by Bobby Flay, so keep your eye out for Catherine!
WCW: Your menus at Nostalgic and Naïve are incredibly diverse. What makes something like Burger Week exciting to you?
This is our first burger week and we are excited about it! We’ve had a ton of success during Restaurant Week and Burger Week seemed like another opportunity to introduce ourselves to people who haven’t made it here yet. It’s a great approachable way for new people to experience us.
WCW: Can you tell us about any unique burger ingredients or flavor combinations that you’ll be featuring during Louisville Burger Week?
At Naïve we are featuring a really unique burger. It has two beef patties, a yuzu koshu aioli, basil relish and a ton of mozzarella cheese, all on a homemade sesame potato roll.
At Nostalgic we are featuring a classic burger – our Smash Burger. It has two lacey thin beef patties with seared onions smashed into them, American cheese and burger sauce on a homemade sesame potato roll. It is such a classic burger, but the quality of the ingredients really make it special. It is one of our most popular menu items.
WCW: How important is the sourcing of meat for your burger creations, and what factors do you consider when selecting the best quality beef for your patties?
We just started serving beef at Naïve this year. We served nearly every other type of protein and our customer base was asking for it. We have always sourced very sustainably at the restaurant, using as many local ingredients as we possibly can to put really great seasonal dishes on the menu. So, when we added beef, working with Berry Beef and knowing they are local was important to us. We brought that same philosophy to our new restaurant as well. I put a huge emphasis on doing things the right way, and the right way for me is supporting the local community.
Berry Beef is a cooperative model developed by Kentucky farmers to provide chefs and institutions with a consistent supply of regionally-raised beef.
Berry Beef cattle are raised on pasture their entire lives, eating a blend of grass and locally-grown grains. This produces the well-marbled cuts your customers love, while maintaining high animal welfare and environmental standards. Berry Beef is distributed exclusively through What Chefs Want to cities across the country.
Search Berry Beef in the app or item #26695
WCW: Seeing how much you love local food, are there any specific local ingredients or flavors from Kentucky that you love to showcase?
We are currently obsessed with sorghum. It’s a really intriguing ingredient and so versatile!
You can find sorghum in Nostalgic’s Weisenberger Grits, Crispy Brussel Sprouts, Grilled Broccolini, and Sweet Tea Fried Chicken. You can also find sorghum on some of Naïve’s tasting menus.
If you are shopping the What Chefs Want app and are interested in sorghum, you can find Bourbon Barrel Foods Pure Cane Sweet Sorghum with item #93514
WCW: Do you have a personal favorite burger combination or flavor profile that you always go for when you go out to eat?
It really depends on the mood I’m in. If I’m looking for something that is that comforting, I gravitate towards something I’ve had and know, but if I’m feeling adventurous, I’ll reach for something with ingredients that I’m not as familiar with or something where the preparation is unique.
WCW: Who are some of your biggest culinary inspirations?
My old boss, Jose Andres is a huge inspiration to me, not only for his culinary background, but for his business acumen. I truly admire him!
It’s hard to pinpoint a singular person or restaurant. With everyone online and at our fingertips, we can really see and explore what other restaurants and chefs are doing anywhere in the world. It never used to be that way.
I do love going out to the West Coast and trying all the different restaurants throughout LA. Gjelina Group is such a staple in LA and Rustic Canyon was doing some really interesting things that we pull inspiration from as well.
WCW: How do you stay innovative and ahead of the curve?
I believe in not taking your foot off the gas, because once you do, someone is right behind you to pass you. Always try to be creative, reinvent yourself and push your comfort zone and your customers comfort zones!
Learn More
Both Naïve and Nostalgic are open six days a week and have menus that change seasonally.
To visit their websites, peruse their menus and see their business hours, visit:
In today’s globalized world, where products from around the world are readily available at our fingertips, it’s easy to overlook the significance of supporting local producers, especially when it comes to fresh produce. However, by prioritizing local sourcing, we not only embrace the unique flavors and freshness of our own regions but also foster a strong sense of community and sustainability.
Building Relationships with Local Farmers & Producers
In the heart of the Midwest, What Chefs Want has found a remarkable partnership with the Mennonite community farmers from Scottsville, KY. Hand-picking a wide variety of locally grown produce, the Hoover family behind H & H Farms provides What Chefs Want with more than 16 different types of produce. This collaboration not only showcases the remarkable diversity of our region but also highlights the vital role that local producers play in nourishing and enriching our communities.
In June, some of our What Chefs Want team members had the opportunity to visit with the Hoover family of H & H Farms. They enjoyed a gorgeous day on the farm, complete with a tour on a wagon pulled by draft horses, past fields of squash, zucchini, tomatoes, and watermelon. Our team was invited to eat lunch with the Hoover family in their home as we learned more about their family and the incredibly hard work that goes into producing the crops that go from their local farm to your tables.
Working with local farmers has many advantages for both the farmers and our business. H & H Farms will adjust their crops based on our needs, so when we saw a demand for more watermelon last year from our customers, they adjusted to grow more watermelon for us. They pick squash blossoms twice a week for us very early on the mornings that our truck is scheduled to pick up from them. This “right out of the field and onto our truck” dynamic is only made possible by working closely with local farms.
In addition to H & H Farms, the Scottsville, KY area is also home to the Miller family, who grow exquisite heirloom tomatoes. The Millers specifically cultivate and grow special varieties of their tomatoes to get specific colors, tastes and shapes. The family who produces Spring Valley Farms jams is just down the road as well.
Local Opportunities in Every Region
These are just a few of the MANY local producers that we partner with across the country. What Chefs Want works with local producers across all our different regions to provide our customers with fresh, local and seasonal produce.
Ready to Buy Local?
If you are in our ordering system and looking for local items, look for the green LOCAL tag:
Or use the local filter found in the left “filter by” column:
Local offerings will look different based on your location.
