Sugar In The Raw natural cane turbinado sugar is grown and cut exclusively on a 37,000 acre plantation in central Maui, Hawaii. There, nature’s own sweetener is gently converted into the natural crystals that make Sugar In The Raw. The secret lies in the fact that Sugar In The Raw is never bleached or over processed. It is the result of slow boiling layer upon layer of high colored cane— allowing the golden crystals to retain their natural molasses and bringing the extra flavor and richness that nature intended. You’ll immediately recognize the difference in our large crystals and deep golden hue.