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Lauren Kellum

What Chefs Want Acquires Food Hub ATL, Bringing Food Service Innovation and Jobs to Atlanta 

By | What Chefs Want

What Chefs Want (WCW), headquartered in Louisville, KY, is thrilled to announce its acquisition of the rapidly rising Food Hub ATL. This acquisition, rooted in mutual respect and shared values, aims to shape the future of culinary distribution in Atlanta with a blend of tradition and innovation. 

Since its foundation in 1996, WCW, under the dedicated stewardship of owners, Ron and Mollie Turnier, has been a beacon of change and innovation in the food distribution sector. This acquisition isn’t just a testament to WCW’s growth vision but also an acknowledgment of the remarkable success story of Food Hub ATL. 

“We’re immensely proud to welcome Food Hub ATL into our family,” said Ron Turnier, owner and founder of WCW. “Their rapid ascent in the industry, coupled with a dedication to excellence, complements our ethos. Their dynamic approach will integrate seamlessly with our team and culture.” 

Despite its relatively recent inception in 2020, Food Hub ATL has carved an impressive niche, becoming the go-to source for chefs in Atlanta, Augusta, and Auburn. Their commitment to delivering fresh local meats, produce, and diverse other goods has earned them accolades and respect in the culinary community. 

“We’re thrilled to become part of the What Chefs Want family, where our shared mission, values, and commitment to serving chefs align seamlessly,” said Dan Sowers, founder of Food Hub ATL. “This partnership will enable us to provide an even more comprehensive service offering to our valued customers, leveraging the powerful synergies between our two organizations.” 

With this acquisition, both companies are set for a culinary renaissance. WCW is poised to introduce its premium offerings, including cut steaks, burger patties, and fresh fish, to Food Hub ATL’s clientele. In return, Food Hub ATL’s distinct product portfolio will augment WCW’s extensive array, promising chefs and restaurateurs an even broader spectrum of choices. 

With this acquisition and a future state-of-the-art hub in Atlanta, What Chefs Want plans to bring more than 25 jobs to the Atlanta area in positions including truck drivers (both CDL required and non-CDL positions), receiving, and warehouse workers. Job seekers can fill out an application here: https://www.whatchefswant.com/employment-application/  

About What Chefs Want  

Established in 1996, What Chefs Want has evolved as a culinary powerhouse, dedicated to excellence and innovation. WCW delivers the seven most needed product lines to meet the unique needs of chefs and restaurateurs and boosts restaurant efficiency and providing easy access to superior products, with a unique service model that includes benefits like daily delivery, split cases, no minimums, broadline management, and 24/7 customer support. Serving over 16,000 restaurants with a commitment to local producers, WCW continues to set industry benchmarks.  

For more information about What Chefs Want or the acquisition, visit whatchefswant.com or email marketing@whatchefswant.com   

About Food Hub ATL  

Founded in 2020, Food Hub ATL swiftly emerged as a culinary stalwart in the region. They provide simplified and safe sourcing for local food. Their commitment to quality and agility in addressing the culinary needs of the market has distinguished them as a trusted name in food distribution. Food Hub ATL strives to seek out new technologies that aid in efficiency, transparency, and revenue growth for both farmers and producers, while utilizing capital to impact farms and customers by creating experiences to bring folks together.  

Foris Extraordinary Meats: Where Flavor and Family Converge

By | Appetizers, Beef, Catering, Charcuterie, Gourmet, Hors d'oeuvre, Meats, What Chefs Want

In the heart of Columbus, Ohio, Foris Extraordinary Meats is more than just a business. It’s the result of a genuine love for great food and a shared family endeavor that has taken the form of creating exceptional sausages and cured meats. We had the pleasure of sitting down with Duncan Forbes, Foris Extraordinary Meats Salami Monger, to talk about how they got started, how they source and create unique cured meats and what really excites chefs (and retail consumers!) about their products. I dare you to read this without wanting to try each and every one of these products!

Can you share the inspiration behind Foris Extraordinary Meats and your family’s love for food and craftsmanship that led to its creation?

Duncan: “Absolutely. Well, we joke that it’s my brother’s fault. He was a chef for about 10 years in Columbus before we started the company. He developed an interest in cured meats along the way, was working at a couple of kitchens where the chef there was also dabbling. He bought a refrigerator off Craigslist for $150, converted it into a dry curing chamber in his apartment’s mudroom, and started tinkering at home, making bacon, salami, and other cured meats.”

How did you and your mom join the venture?

Duncan: “My mom and brother initially started the company, and I joined about a year later. It all started with conversations over cocktails, as my mom was looking for a change in her career. She wanted to work with James, my brother, and help him start the company. I got involved later, primarily overseeing sales, marketing, and business development.”

Your background is quite different, involving managing experiences and even leading canoeing expeditions. How do these experiences contribute to your unique perspective at Foris Extraordinary Meats?

Duncan: “Oddly enough, all my experiences led me here, and the skill sets I developed works well for what we’re doing. My time in Amsterdam involved setting up an accelerator program for early-stage social enterprises, and that experience meshed with the startup ecosystem we entered when we began. The marketing experience I gained in Colorado and my involvement in sales components in various roles have all been beneficial.

Additionally, my family’s connection to the restaurant industry through our wine distribution company laid the foundation for our interest in restaurants. My grandfather started a wine distribution company in Cleveland, which my father and uncle owned and operated for years, so we grew up alongside the restaurant industry.”

Foris Extraordinary Meats emphasizes the use of locally sourced pork from small Ohio family farms. Can you tell us more about your sourcing practices and why supporting local is essential to your brand?

Duncan: “We source 95% of our ingredients from within a two-hour drive of Columbus. This approach is akin to the concept of ‘terroir’ in winemaking, where the local environment influences the product’s quality. Sourcing locally ensures that all our ingredients, from spices to meat, work harmoniously. It’s also about supporting local businesses and economies while being mindful of our carbon footprint, especially as we expand our reach.”

Your collaboration with other local makers, such as beer and wine, sets you apart. Can you tell us more about these collaborations?

Duncan: “We wanted to use more unique, interesting ingredients to distinguish our offerings rather than just creating another genoa or salami. We wanted to put our stamp on it and that’s where James’ creativity as a chef really shines.

Collaborating with local makers is a key aspect of our products. For example, our Lupo Salami is incredibly unique, combining Russian Imperial Stout and Mexican mole seasoning, creating a distinct flavor profile. The most common reaction when someone tries it is, ‘I’ve never had anything like that’ and that’s how we know we’ve done something right.

The cheese we use in our No. 1 Salami comes from a local dairy, and the wine is sourced from Northeast Ohio. What also makes us different is that we use fresh ingredients—like hand-chopped sage and freshly ground black peppercorns—instead of pre-made spice blends that have been sitting on shelves for years.”

What should chefs know about using Foris Extraordinary Meats products in their dishes?

Duncan: “Don’t be afraid to think outside of the charcuterie board. There are so many ways to use our products. For example, look at our Hoguera Spreadable Chorizo. It has a high fat content, a LOT of flavor and a little goes a long way, so you don’t need to use very much of it. It is great with seafood like mussels or clams and is great to add to a sauce or to use as a flatbread topping.

Our primary differentiator is flavor. Our use of fresh, high-quality ingredients results in superior flavor and freshness. Chefs should know that a little goes a long way with our products. Even though they might be slightly more expensive, they don’t need to use much to make a significant impact. Additionally, our products require less labor, which can balance out any cost concerns.”

Foris Extraordinary Meats is a testament to the dedication to quality, local sourcing, and creative flavors. Duncan’s insights have given us a glimpse into how their family’s passion and diverse experiences have shaped their exceptional products. Duncan is happy to ship samples through What Chefs Want for chefs who are interested in trying the product and he always concludes his calls with an open invitation for chefs to visit their production facility in Columbus.


Find These Items at What Chefs Want

Hoguera Spreadable Chorizo (Item #95069) – 2021 Good Food Awards Finalist! – Best enjoyed on a baguette or added to a favorite Spanish recipe, their Sobrassada hits your tongue with a sultry surprise and fiery finish. Mixed with Hot Paprika, Chipotle and Cayenne, all from North Market Spices (Columbus, Ohio)

Tripel Pigs Salami (Item #03920) – Our most traditional salami with an American twist, subtly flavored with Tripel from Combustion Brewery & Taproom (Pickerington, Ohio).

Fino Salami (Item #03923) – This Finocchiona-style salami is a delicate balance of ground fennel from North Market Spices (Columbus, OH) and minced garlic.

Lupo Salami (Item #03924) – Deep, dark and mysterious, from the furthest reaches of the wild: A Russian Imperial Stout meets Mexican Mole to create a rich, globe-trotting flavor in this collaboration with Wolf’s Ridge Brewing

Rojizo Chorizo (Item #03922) – An intriguing fusion of European traditions and flavors from the Southern hemisphere like Hot Paprika, Cayenne and Chipotle, all from North Market Spices (Columbus, OH). But don’t be afraid, the flavor is stronger than the heat!

Zin Salami – (Item #94066) Where Wine Country meets North Country, we blend old-vine California Zinfandel with premium Ohio pork and seasonings, to create a robust flavor with notes of blackberry and hints of garlic and black pepper, in collaboration with Zanon Wines (Columbus, OH).

No. 1 Salami (Item #03921) – North Country’s richest and creamiest salami, boldly flavored with cheese from Blue Jacket Dairy (Bellefontaine, OH), Chardonnay from Debonnne Vineyards (Madison, OH), chopped garlic and fresh sage.

Herbed Wagyu Bresaola (Item #94498) – 2022 Good Food Awards Winner! Ohio-raised Wagyu Beef eye of round, delicately flavored with a blend of aromatic herbs and spices. Traditionally sliced very thin and served with a drizzle of olive oil, lemon juice and fresh ground pepper.

Coffee Bacon (Item #00459) – With hints of coffee and a mouthwatering sweetness, no breakfast is complete without their signature bacon, seasoned with ground coffee, brown sugar, salt & pepper.

Staying Ahead of the Catering Curve

By | Appetizers, Catering, Holiday, Paper / To-Go, What Chefs Want

The catering industry is constantly evolving, and staying on top of the latest trends is essential for chefs and catering professionals looking to excel in this competitive field. Here are several catering trends that you can leverage to create memorable experiences for your clients and ensure your business remains at the forefront of the industry. In this blog post, we’ll explore some of these trends and provide insights on how chefs can incorporate them into their catering offerings.

Embracing Health and Wellness

In recent years, there has been a significant shift towards healthier eating habits. Catering to clients who are health-conscious or have dietary restrictions is a trend that continues to grow. Consider offering menu options that cater to various dietary preferences, such as vegan, gluten-free, or keto-friendly dishes. Incorporate fresh, locally sourced ingredients and highlight the nutritional benefits of your offerings.

Sustainable Catering Practices

Sustainability is no longer a buzzword but a necessity in the catering industry. Clients are increasingly looking for eco-friendly catering options. Reduce waste by using reusable or compostable servingware. Source ingredients locally to reduce your carbon footprint. By adopting sustainable practices, you not only appeal to environmentally conscious clients but also contribute to a better future. Not only does What Chefs Want offer sustainable serving options, but we offer locally sourced items, so you can impress your clients and their guests by letting them know exactly where that beef came from or that the squash on their table was harvested from a small family-run farm.

Corn Resin Appetizer Forks (Item #99628) – These petite taster forks are made of corn resin and are environmentally friendly!

Pinewood Boats (Item #98109) – These boat shaped bowls are an elegant way to make a statement at any event. They are available in various sizes and are multi-purpose. The boats can be used either as a serving dish or food display. Made of pinewood, they are biodegradable and disposable.

Bamboo Paddle (Item #98114) – Made of strong, all-natural bamboo, this paddle pick is an eco-friendly alternative to plastic picks and wooden skewers. This bamboo paddle pick provides a perfect utensil to serve hors d’oeuvres, cheeses, and finger foods to guests at your banquet hall or catered event.

Fusion Flavors and Global Cuisine

Catering clients are eager to explore new and exciting flavors from around the world. Consider incorporating fusion cuisine into your offerings, blending different culinary traditions to create unique and delightful dishes. Experiment with international flavors, spices, and cooking techniques to add a global touch to your catering menus.

Regardless of the flavor you want to bring out – check out What Chefs Want for a wide array of global gourmet products.

Interactive Food Stations

One of the most engaging trends in catering is the use of interactive food stations. These stations allow guests to customize their meals, adding an element of fun and personalization to events. From build-your-own taco bars to live cooking demonstrations, interactive stations create memorable experiences that guests will cherish. From steam pans to chafing fuel, we have all the basics covered so you can use your culinary creativity to make a standout experience.

Steam Pan (Item #99586) – These aluminum steam table pans have the strength, durability and economy of aluminum foil, retain temperature and are made of recyclable material. You can find the lids with Item #97972

Chafing Fuel (Item #99396) – We have chafing fuel in multiple counts & sizes. This is the ideal product for extended banquets or catering, burning on average 5.5 hours. Because the fuel is DEG, your cans are cool to the touch and there are no shipping or storage requirements.

Artful Presentation

In the world of catering, presentation is everything. Elevate your catering game by paying special attention to how you present your dishes. Experiment with creative plating techniques, elegant servingware, and eye-catching food displays. Remember that guests eat with their eyes first, so a visually appealing presentation can leave a lasting impression.

Technology Integration

Technology is playing a significant role in catering operations. Use catering software for streamlined event management, online ordering, and client communication. Incorporate digital menu displays and interactive apps to enhance the guest experience. Embracing technology not only improves efficiency but also demonstrates your commitment to staying current.

Personalized Experiences

Every event is unique, and clients appreciate catering services that reflect their individual preferences and themes. Work closely with clients to understand their vision and customize your offerings accordingly. Personalization creates a sense of exclusivity and shows that you go the extra mile to make their event special.

Similarly, What Chefs Want can help you customize your offerings. If you have a client looking for a particular item for their menu that you cannot find, contact your WCW Customer Advocate and we can help source the item for you!

Beverage Pairing and Craft Cocktails

Don’t forget about the beverages! Craft cocktails and beverage pairings are gaining popularity at events. Offer a selection of artisanal cocktails and non-alcoholic options that complement your menu. The right drink pairing can elevate the overall dining experience.

We have everything but the booze for you to create signature cocktails. Learn more in our blog about our bar offerings.

Incorporating these catering trends into your offerings can set your catering business apart this year and beyond. Remember that trends are not one-size-fits-all; it’s essential to adapt them to your unique style and clientele. Staying ahead of the curve in the catering industry requires creativity, flexibility, and a commitment to providing exceptional experiences. By embracing these trends, you’ll be well-positioned to meet the evolving demands of your clients and continue to thrive in the exciting world of catering.

If you’re ready to explore these trends and offer cutting-edge catering services, What Chefs Want is here to support you with high-quality catering equipment, supplies and, of course, fresh products to wow your clientele. Contact us today to learn more about how our products can help you stay competitive in the ever-changing catering landscape.

To make it easy to shop our catering selections, we’ve created a feature list called It’s Wedding Time. Click there to see a curated list of some of our best catering offerings!